UD buses are first being introduced in India, and will be launched in additional growth markets at appropriate times. “In India we foresee that UD Buses will take the lead in developing the value segment. There is a large potential middle segment in India, of which, the value segment targeted has a high growth potential. The Volvo Group will play a significant role in enhancing quality of transportation for an increased number of citizens,” said Akash Passey, Senior Vice President, Volvo Group’s bus operations, responsible for the international markets including Asia.
Volvo Group UD bus brand will help expand customer base, improve competitiveness and tune into growth opportunities here through its city buses and coaches.
“UD buses have had a strong brand presence in Japan and South East Asia in the past. Now we renew and adapt the buses for growth markets, starting with India. This is a brand with a proud heritage, marked by its core value of ultimate dependability. It will offer passengers a modern travel experience and fulfil the specific needs of the customers in the value segment. With a multi-brand approach we look forward to playing an even more important role in the Indian bus market,” said Håkan Agnevall,President, Volvo Group’s bus operations.
Volvo Group began operations in India back in 2001, has has played a pivotal role in the bus market here and developed the public transport sector by establishing the premium coach segment. Today, about 5,000 Volvo coaches and city buses ply on roads here. UD buses production begins in Bangalore in 2014 with deliveries beginning later this year. UD bus plant in India will also serve as an export hub in the future and will be a boon to operators through fuel efficiency, reliability and optimized uptime.