Volvo Car India ends 2018 on a positive note having reported sales growth at 30 percent over 2017. For the year, Volvo sold 2,638 units, up from 2029 units sold in 2017. Sales growth has been steady and was in fact higher than in 2017 when the company reported 28 percent growth.
Volvo India is on track to double its segment share to 10 percent by 2020 end. 2018 has helped the company make an impact with a full year of sales for XC60. The company also launched the small-ish, brilliant XC40 compact luxury SUV In July 2018.
In the first six months of 2018 (H1), Volvo Cars India reported sales at 1,242 units, a growth of 33 percent, attributed tin part to new XC60, which accounted for 25 percent of total volume for the said period.
Charles Frump, Managing Director – Volvo Car India shared, “2018 has been a fantastic year for Volvo Car India as we ended the year with yet another record sales. Volvo is on a roll here and I am very positive about the performance of our brand in this market. I would like to take this opportunity to thank our customers, dealer partners and my entire team that made 2018 a grand success. I am confident that 2019 will be a great year for Volvo Car India when we will turn our focus on company and dealer profitability.”
Through the year, quite evidently car sales have been strong. Of course Volvo’s sales in the luxury segment is a fraction of what competitors sell. In all, luxury automotive market growth hasn’t been overarchingly positive. BMW India sales are at about 11k units, Mercedes, Audi, JLR are yet to reveal their numbers for 2018.
Volvo Cars has marched ahead on the back of its growing portfolio, car launches that tap into market need, a faultless lineup of exciting cars, and an increasing number of dealerships. SPA and CMA platform cars have gained momentum with positive sales performance from a multitude of the brand’s cars.