“We are delighted. It is unusual to be approached by a museum like this, and we see this as proof of the extraordinary qualities of the film,” says Lars Terling, Head of Marketing Communications at Volvo Trucks.
He added, “The ‘Epic Split’ is our biggest communication success so far, with people all over the world watching it over and over again. It builds Volvo’s reputation worldwide, strengthens our brand and – most importantly – it has proven to be a great starting point for sales meetings at our dealers.”
La Musée de la Publicité is the world’s first advertising museum, and since 1999 has built a collection of advertising material with the aim of preserving and educating researchers, students, and the public alike.
“Some of the contemporary world’s most brilliant thinkers and artists have been involved in advertising. There is no denying that it is a medium that has had an enormous impact on the modern world,” says Axelle Baroin, the person responsible for the collection of commercials at the museum. The museum’s collection that consists of films is selected according to various criteria depending on themes or planned exhibitions but may also spotlight films that achieve considerable success, receive many awards, or films that are just very strong in some way, for example through their story, staging or images.
“The ‘Epic Split’ quickly made a strong impression on the museum. It’s simply wonderful. The images are fabulous, the sequence is beautifully filmed. The idea is innovative in its drive to promote Volvo Trucks,” says Axelle Baroin.
Volvo Trucks – The Epic Split feat. Van Damme (Live Test 6)