Volkswagen India has gotten on with its next phase of the Ameo pre-launch campaign in Pune. The made-in-India and made-for-India VW Ameo is designed to meet requirements of young and urban Indian customers.
With the Ameo campaign, Volkswagen invites prospective customers to touch and feel the first sub-4 metre sedan from VW, which will encourage car bookings prior to launch. Ameo roadshow revolves around a 360-degree campaign through print, digital, radio, and on-ground engagement.
Customer engagement during roadshows will telecast a series of 3 films that capture Ameo’s first-in-class features like cruise control, rain sensing wipers and reverse parking camera at all dealerships. The films highlights requirements of Indian consumers and are presented with humour. You too can watch the three new TVCs below.
Customers can access details about the Ameo from the exclusive mobile application or the Volkswagen corporate website. The mobile application is available on android and iOS platforms.
Volkswagen Ameo premiered at the Delhi Motor Show 2016 and is being offered with a 1.2L 3-cylinder MPI and 1.5L 4-cylinder TDI engine.
Also Read – VW Ameo brochure details variants and features
VW Ameo Specs
|Engine||1.5L P, 1.5L D, 1.5L D|
|Transmission||5MT, 5MT, 7 DCT|
|Power (PS)||75, 90, 105|
|Toque (Nm)||110, 230, 250|
|L x W x H (mm)||3995 x 1682 x 1483|
|Tyres||185/60 R15 Alloys|
|Fuel Tank Capacity||45 liters|
|Boot Capacity||330 liters|
|Kerb Wt (kgs)||TL 1044, CL 1059, HL 1069|