The answer to this question is yet to be revealed by Ford India, as this was a soft launch, so no price nor details pertaining to launch date were revealed. All you get to know for now, is the car itself.
Over the next few weeks, Ford will take their new baby SUV across the busy shopping malls of 12 Indian cities (including the Inifiniti Mall and Select City Mall in Mumbai and Delhi, where the EcoSport is currently on display till 17th March 2013). During these tours of EcoSport, visitors will be given a chance to experience (not drive) the EcoSport. You will be allowed to see the car, from inside as well.
So coming back to guessing EcoSport’s official launch date. As per our best guess, it should take place in June 2013. Now why would we say something like that, when Ford India had clearly mentioned that the EcoSport will be launched in India by early 2013.
The reason is, EcoSport Urban Discoveries. This campaign is going to give over 100 individuals a chance to drive the EcoSport like they own it, for 21 days, and all this before the car is officially launched. As the last date to submit your entries to the contest is 31st March 2013, we expected Ford to begin the drives in early April and launch the EcoSport by April end.
But, earlier today, Ford India revealed that these drives will commence by May 2013, and so we guess, EcoSport launch will take place in June 2013. Do you think Ford India is postponing the launch of EcoSport? If so, what do you think is the reason. Please leave your responses in the comments section below.