Where’s your MINI? is a campaign being launched at IGI Airport in New Delhi. This campaign is in keeping with current international duty free trends and is on offer to all international travelers. This promotion gives all travelers a chance to win a brand new BMW MINI Cooper and all they have to do to qualify is to simply shop at the Delhi Duty Free store.
The more travelers shop – greater will be their chance to win BMW MINI Cooper. Shoppers who spend $50 or more during the period July to September 2012 will be offered lucky draw coupons. One coupon is offered for ever$50 spent so more spent means more coupons and a greater chance of winning. VISA debit card users will be given 2 coupons for every $50 spent as a special bonus.
Customers making purchases at Delhi Duty Free will be given a form which they will have to fill out and place in a box kept there for this purpose. At the end of the drive, there will be only one lucky winner who will be selected through a lucky draw. It must be remembered that BMW MINI Cooper is one of the company’s luxury brands. The vehicle is a four door hatchback which is not only a visual delight to customers but offers an equally high performance drive as well.
News release: Delhi Duty Free Launches ‘Where’s Your Mini?’ Promotion
Shoppers at Delhi Duty Free can win a brand new Mini Cooper Hatch this season if they get lucky. This is first time when the luxury car giant BMW is part of such a mega promotion in Indian duty free.
Activity around Mini Cooper Promotion on Facebook
Mini Cooper setup at DDFS arrival shops
In keeping with international duty free trends, Delhi Duty Free, India’s largest duty free retailer at T3, IGI airport has for the first time launched a car promotion for its international travelers. The promotion titled ‘Where’s your Mini?’ gives the travelers an opportunity to win an alluring new BMW Mini Cooper just by shopping at Delhi Duty Free.
Travelers who shop for $50 or more at the duty free shops in Delhi between July-September, 2012 will get lucky draw coupons. Customers will get one coupon for every $50 of his total purchase. Like if a customer spends $300 he’ll get 6 coupons, thereby increasing his chance of winning the lucky draw by 6 times. If you shop with your VISA debit or credit card you will get 2 coupons for every $50 purchase.
The promotion will be valid across all product categories at the duty free shops, including perfumes and cosmetics, liquor and tobacco, confectionery and destination products. All customers have to do is to complete the forms and submit them in the lucky draw box kept at the duty free shop. At the end of the promotion in September 2012, one lucky winner will be declared through a lucky draw.
The company is also running simulated contest on their Facebook page to reach and engage their audience. To know more and participate visit http://www.facebook.com/DelhiDutyFreeServices/app_389543531110662 . For more details on what products one could buy to win the Mini Cooper, kindly log on to http://www.delhidutyfree.co.in
Said Mr. Steve O Connor, CEO, Delhi Duty Free Services Pvt. Ltd. “Continuing the legacy of putting on offer the finest and luxurious of products, starting from Volkswagon Beetle, Harley Davidson, Mercedes Benz C-Class, Delhi Duty Free has for the first time brought in the extremely luxurious BMW Mini Cooper for its travelers. We want our travelers to have the finest retail experience and we are more than happy to go out of our way to enhance the experience for them. DDFS has always looked to engage with customers in multiple ways and this offer is yet another offering from our end for our esteemed travelers”.
The iconic Mini Cooper is from the prestigious BMW brand and is known for its luxury and drive. With more power, less fuel consumption and tonnes of mile-wide smiles, the original MINI hatchback is bursting with get-up-and-go and is full to the brim with the latest smart technology. The car has perfect contours, ideal road holding, thus giving the riders an unadulterated go-kart feeling. The German luxury car maker plans to import the Minis from its facility in Oxford, UK to begin with and has opened showrooms across India in Delhi and Mumbai to begin with to reach out to its true admirers.