Ford Figo Aspire is a new compact sedan in the under 4 meter category. It will be offered in a choice of petrol and diesel engine options and compete in the most competitive sedan segment in the country. Rivals will be the likes of Maruti DZire, Honda Amaze, Hyundai Xcent and Tata Zest.
In order to stand apart from the crowd, Ford India has created a new marketing campaign called – What Drives You? The star of this campaign is Farhan Akhtar, noted personality from Indian film industry. Farhan is seen driving the new Figo Aspire in the 70 second video. He does not really talk about the car, but the videos does the bit, by showing some of its features. This includes, remote key, auto climate control, electric ORVM, 5 speed gearbox, economy indicator, beige interiors, plush seats, and dashboard inspired by their more expensive sedan, Fiesta.
So if Farhan is not talking about the car, what is he doing in the video? He tries and connects with the target audience of new Figo Aspire. Through the course of the ad, he says that today the supply of passion is at an all time high. Every individual has their own passion that is driving them forward, he adds.
He then talks about a new contest (something Ford did with the EcoSport as well). In order to win exciting prices, Rs 1 lakh, or even a brand new Ford Figo Aspire, you have to share your stories with Ford India. This is where you can get further details about the contest –