Women in the auto industry: Better deals when buying cars, car design, and do they understand torque
When it comes to buying cars, women can be termed better buyers, because for the most part, they find better deals than their male counterparts. It can’t be denied that women’s participation in regards to buying cars has been changing.
This pattern can be largely attributed to the fact that ‘women also ask different and more thorough questions than [male] buyers.’ Car buying concerns that women express include incident history, safety performance, and vehicle functionality while men ask questions pertaining to engine performance, driving performance, and aesthetics. Women spend more time on research online beforehand, and this results in better deals. In such a scenario, women decide on a car price before the step out to buy a vehicle.
It is true that women are still working their way into the car industry. 28 year old Christine Park is amongst a tiny number of women who work in the car design industry, and the Cadillac XTS is her first car. Working for General Motors, the senior creative designer with Cadillac had this to say about women in her industry. “It’s a very male-dominated field,” “so it’s something that people don’t expect.”
When it comes to women product specialists who’re often in the vicinity of cars during auto shows, there’s no dearth of visitors mistaking them to be models who know not about the car. It’s best put in the words of a former female specialist. “It’s pretty funny when a guy comes up and says, ‘Well, you don’t know much about this car,’ and then I rattle off the horsepower, the torque, what the camshafts and the pistons do and when they fire,’ she says. ‘I like to put people in their place.” In India, 40 year old Ramkripa Ananthan led the 20 member all Indian styling team responsible for the Mahindra XUV500 SUV.