Spread over an area of 1,200 square meters and covering two floors is the new showroom of Rolls Royce Motor Cars which officially opened in Shenyang, China on April 15, 2013. This newly inaugurated showroom is the company’s 16th showroom in China.
The new showroom in China is opened in partnership with Shenyang Hong Lu Ming Zun. A special Phantom Coupe in midnight blue color was unveiled to mark the opening of this new showroom. This Coupe with a seashell interior also features enhanced design features along with drive train and the latest in technology. The new showroom will cater to increased demands for both the Phantom and Ghost models which have been receiving increased attention in recent times.
Shenyang is a major industrial hub and is the largest city in north east China besides being the capital city of Liaoning Province. Rolls Royce Motor Cars has a 108 year legacy while the year also marks the 10th anniversary for the revival of Rolls Royce at Goodwood, England.
At the opening ceremony, Henrik Wilhelmsmeyer, Regional Director, Rolls-Royce Motor Cars Mainland China, said: “Rolls-Royce Motor Cars holds a remarkable 108 year legacy. This year in particular is very special, marking the 10th anniversary of the renaissance of the historic marque at the new Home of Rolls-Royce in Goodwood, England. We are delighted to celebrate such a milestone moment with the opening of the world’s largest showroom in the capital city of Shenyang in partnership with Shenyang Hong Lu Ming Zun. This development provides discerning individuals in the region direct access to the world’s pinnacle super-luxury marque.”