For the launch of its latest new model, Renault is calling on the WeLoveWords digital writer community to place New Twingo in the limelight as part of a fotonovela script competition. The challenge for web users on the is to create an original scenario featuring New Twingo in a European city such as Paris, London, Amsterdam, Munich or Milan.
The fotonovela script has to feature all the innovation, playfulness and originality of New Twingo, underscoring its nimble and easy-handling nature and its Pop-infused colors. A jury will shortlist the best script ideas, which will then be realised by images in fotonovela form.
The fotonovelas will be posted on Renault’s international Facebook fanpage this summer and voted on by fans using a special app. The result of the votes will designate the prize winners.
A VIP experience at the Cannes Film Festival
In parallel with the competition, the jury will pick three favorite scripts, the authors of which will win a VIP experience at the 2014 Cannes Film Festival – an event Renault has partnered for 31 years.
An inspired community
WeLoveWords is the first digital publishing house dedicated 100% to writers, authors and scriptwriters, publishing their work and disseminating it free of charge via their own page on the site.