XUV 500 from M&M has been regaled by a wide variety of customers due to its design, performance, internal space and last but not the least affordable pricing. Priced in a range of INR 10.80 to 12.88 lakhs, XUV500 was launched in September 2011 in three variants with a fourth model added in November last year.
Besides achieving success in India, the XUV 500 has also been well accepted in International markets such as South Africa, Europe, Chile, Peru, Paraguay, Australia and Sri Lanka. The XUV 500 has achieved as many as 25 awards in the past three years. Top Gear Magazine Awards 2011 included SUV of the Year Award, Readers Choice Award and Best Value for Money Car Award. The XUV 500 has a fan following of 1.8 million on Facebook and 10 million views on YouTube, which only denotes its acceptance by the younger and more adventurous buyers in the country.
Competing with the likes of Renault Duster and Nissan Terrano, Mahindra XUV500 has managed to separate itself from the crowd, thanks to the stylish design and best in class road presence. To enhance sales even further, Mahindra & Mahindra has offered special discounts upto INR 25,000 on the Mahindra four wheeler range. Called the Banker’s Bonanza, this offer is specially meant for bank employees in India and will be valid till 31st August 2014. The company had also recently offered discount scheme of ‘Live It Up In The Rains In A Mahindra’ which expired on June 30, 2014.
Mahindra’s cheetah-inspired XUV500 crosses 1 lac sales milestone, the fastest to do so amongst premium SUVs in India
Over 1 lac XUV500s sold in less than 3 years since launch
XUV500 crosses the 1 lac sales milestone, the fastest to do so amongst Indian SUVs priced above Rs. 10 lac
One of the most awarded Car/SUV brands in India, winning over 25 awards till date
Winner of rallies like Indian National Rally Championship (INRC) & Dakshin Dare
Mumbai, July 31, 2014: Mahindra & Mahindra Ltd. (M&M), India’s leading SUV manufacturer, today announced that it has sold more than 1,00,000 units of its cheetah-inspired XUV500 in less than 3 years of its launch in India. With this, the XUV500 has become the only Indian SUV above Rs. 10 lacs ex-showroom, to cross the 1,00,000 sales mark within just 34 months of its launch.
Launched in September 2011, the XUV500 was designed entirely in-house at Mahindra’s world class research and development facility, Mahindra Research Valley (MRV) in Chennai, and has, since launch, set a benchmark of its own.
Speaking on the XUV500 milestone, Pravin Shah, Chief Executive, Automotive Division & International Operations (AFS), Mahindra & Mahindra Ltd. said “This is a proud moment for us, as our first global SUV, the XUV500 has reached a significant milestone of 1 lac sales in just 35 months of its launch. We would like to thank our customers for their support that has enabled the brand to grow from strength to strength. This achievement reaffirms the XUV500’s immense popularity as it rightfully claims the spot of being the only SUV, above Rs. 10 lac, to repeatedly establish new milestones – be it the fastest to reach the 50,000 sales mark in January 2013 or the fastest to achieve the 1,00,000 sales mark now.”
In its journey towards this milestone, the XUV500, won some of the toughest rallies including the Indian National Rally Championship (INRC) and Dakshin Dare in India and also powered its way across 8 countries in the ASEAN-India Car Rally. It remains one of the most awarded Car/SUV brands in the country. It also topped the TNS Total Customer Satisfaction Study in 2012.
With its cheetah-inspired, clutter breaking styling, world class safety and best in class features, the XUV500 was an instant hit in the Indian automobile industry. Today, the exceptional interest in the XUV500 is substantiated by its 1.7 million plus Facebook fans as well as more than 9.6 million video views on the XUV500 You Tube channel. The brand’s soaring popularity also prompted Discovery Channel’s film ‘Inside Out’ on the making of the Mahindra XUV500. Having received a phenomenal response in India and also in Australia, South Africa, Italy, some South American and African markets, the XUV500 is now poised to make its mark in other international markets.
Awards and Accolades
The XUV500 has received a tremendous response from customers and reviewers alike and has been the most awarded car in its first year, with 22 awards from auto experts and numerous other recognitions for the brand. The XUV500 was rated the 5th best launch of 2011 across all categories by Business Standard Strategist. In the year 2011, XUV500 was the third most searched auto brand on Google India. The XUV500 has also been rated the most reputed auto brand in the Reputation Benchmark Study conducted by Bluebytes with a 74% lead over the 2nd most reputed car brand. The XUV500 launch digital campaign was recognized among the Top 5 of 2011 by exchange4media.com. Yahoo India acknowledged the XUV500 as a path-breaker among the top 10 car launches of 2011. The Purple Club ownership experience program for the XUV500 also received the award for the best loyalty program at the CMO Asia Awards 2013.
Some of the awards and accolades received from auto experts include the prestigious ‘Car of the Year’, ‘SUV of the Year’ and ‘Viewers Choice Car of the Year’ by ET – Zigwheels Awards 2011. It has also received laurels like ‘SUV of the Year’, ‘Readers Choice Award’ and ‘Best Value for Money Car’ from Top Gear Magazine Awards 2011, ‘SUV of the Year’ and ‘Viewers Choice Car of the Year’ awards from CNBC TV18–Overdrive Awards 2012 and ‘SUV of the Year’ from NDTV Car & Bike Awards 2012 and Business Standard Motoring 2012 Awards.
The XUV500 was also declared the ‘SUV of the Year’, ‘Best Value for Money Car of the Year’ and ‘Viewers Choice SUV of the Year’ at the Bloomberg UTV Autocar India Awards. It also received the ‘SUV of the Year Award 2011-2012’ from Top Gear Malayalam and two Golden Steering Wheel Awards 2012 from Auto Bild India in two categories; ‘SUV/UV 2011 Award’ and the ‘Viewer’s Choice Award’ where the viewers of Headlines Today and Aaj Tak polled for their favourite set of hot wheels. It also received the ‘SUV of the Year’ award from Car India Awards 2012. Acclaimed bloggers like TeamBHP, Vicky.in, Motor Vikatan, Auto Junction and MotorBeam also awarded the XUV500 with ‘Car of the Year / SUV of the Year’ titles.