Yamaha India: Chabi Ghumao Bike Le Jao arrives in Faridabad

‘Chabi Ghumao Bike Le Jao’ is an exciting contest being held in association with dealers Yamaha Northern Motors, Faridabad. The contest is novel and is conducted in a bid to boost customer relations with the company. Yamaha through this contest will also be offering participants a chance to test ride their upcoming models while the lucky winner of the Chabi Ghumao contest will win an SZ bike.

The contest will take place on 16th and 17th of July wherein participants will have to choose one key from a total of 400 keys kept in a box. The lucky participant who picks up that one particular key that fits onto the bike on display will get to keep the SZ bike as his prize.

This is not the first such competition to be held. Earlier Yamaha Motors had conducted such ‘Chabi Ghumao Bike Le Jao’ contests in other Indian cities like Bangalore, Ahmedabad, Surat, Chennai, Vadodara, Ranchi and Hyderabad where it received awe-inspiring response. Further competitions are being organized in other cities in India where the company hopes to reach out and expand their customer base on a countrywide level.

Yamaha SZ is available in three variants – SZ, SZ-X and SZ-R priced between Rs.51,500 to Rs.57,600. All three variants are of 153cc and are fitted with 4 stroke engines.

Read the press release below for more information.

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Yamaha to organize contest for its customers in Palwal, Faridabad

Great opportunity to win a Yamaha SZ bike

Faridabad, 15th July, 2012: In a bid to boost its customer relationship, India Yamaha Motor is organizing an exciting contest in association with its dealer Yamaha Northern Motors, Faridabad at Rasulpur Chowk, bypass road, near Axis Bank, Palwal. The name of the contest is ‘Chabi Ghumao Bike Le Jao’ and the entire event is based on the SZ Series bikes. The event will take place on 16th and 17th July, 2012.

The main attraction of the event is ‘Turn the key, win a Bike’ contest wherein the participants will have to pick one key from the 400 keys kept in a box and try to start the bike kept on display. If the chosen key could start the bike, the contestant would win an SZ bike. Apart from this contest, the dealer also organized free test rides as well as service camps for customers.

Speaking on the occasion, Mr. Roy Kurian, National Business Head, India Yamaha Motor, said, “Yamaha has always been in the fore front when it comes to maintaining excellent customer relations. We conduct many activities throughout the year to engage our customers and the response received has been commendable. We’ve yet again come up with an initiative called the ‘Chabi Ghumao Bike Le Jao’ contest that is sure to awe our customers and we certainly hope to see more of our customers get lucky by winning the very stylish SZ bike.”

Designed to reach out to a wider audience, Yamaha started ‘Chabi Ghumao Bike Le Jao’ in June this year. The events were organized in Bangalore, Ahmedabad, Surat, Chennai, Vadodara, Ranchi and Hyderabad and received overwhelming response from customers. A series of such contests will be organized across the country and it will be based completely on Yamaha’s flagship SZ series bikes. Through this initiative Yamaha hopes to reach out and widen its customer base.

With the aim of adding a new credo for the biking aficionados in India, Yamaha launched the SZ – a “Powerful and comfortable stylish commuter” bike series. The SZ series was launched in three variants – SZ, SZ-R and SZ-X, designed and engineered down to the finest details of the engine and chassis to answer each need with uncompromising quality and performance.

About India Yamaha Motor Pvt. Ltd.

Yamaha made its initial foray into India in 1985. In August 2001, Yamaha India became a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint-investor in the motorcycle manufacturing company “India Yamaha Motor Private Limited (IYM)”.

IYM operates from its state-of-the-art manufacturing units at Surajpur in Uttar Pradesh & Faridabad in Haryana and produces motorcycles both for domestic & export markets. With a strong workforce of more than 2,000 employees, IYM is highly customer-driven and has a countrywide network of over 400 dealers. Presently, its product portfolio includes VMAX (1,679cc), MT01 (1,670cc), YZF-R1 (998cc), FZ1 (998cc), Fazer (153cc), FZ-S (153cc), FZ (153cc), SZ, SZ-X & SZ-R (153cc), YZF-R15 Version 2.0 (150cc), SS125 (123cc), YBR 125 (123cc), YBR 110 (106cc) and Crux (106cc).