Currently commanding a market share of just 5%, Yamaha Motor India has revealed that their prime aim is to increase market share. They not only want domestic sales to grow, but at the same time, the Japanese brand is paying equal attention to exports.
For 2015, the company aims to achieve sales of 8 lakh units, of which 2.5 lakh units will be attained via exports. Not only this year, by 2017, Yamaha India aims to reach sales of 12 lakh units. This will be a huge target to achieve, but with their new state of the art Rs 1,500 crore plant getting commissioned next month in Chennai, Yamaha India is confident. Initial capacity of the plant will be around 4 lakh units per annum, which will be gradually increased to 1.8 million units by 2018.
Yamaha India also plans an extensive distribution network so that their products penetrate even deeper in the industry. This network expansion is being readied with more concentration in rural areas. The company has around 400 dealers as on date, with this count to be increased by 150 outlets by the end of 2015. Expansion plans also included increased exports. Currently the company exports to 60 countries with targets for the current year to stand at 250,000 units.
Yamaha Saluto is the company’s most recent launch. It is offered in two colour choices of Brave Black and Victory Red. It is powered by a 123 cc air cooled engine offering 8.3 PS power and 10.1 Nm torque, mated to a 4 speed transmission. Yamaha Saluto finds competition from Honda Shine, Hero Super Splendor and Bajaj Discover. Yamaha India expects to sell 60,000 units of new Saluto this year.