Home Bike News Yamaha India Sales and Marketing, Senior VP resigns - After 15 yrs...

Yamaha India Sales and Marketing, Senior VP resigns – After 15 yrs with company

India Yamaha Motor’s senior VP (sales and marketing), Roy Kurian has resigned, today being his last working day at the company. In the interim period, until someone new is appointed at his position, Ravinder Singh, Sr.Vice President, Strategy and Planning at Yamaha Motor India will hold the post.

Roy Kurian joined Yamaha India back in 2003, and 15-year long career at the company has seen him herald varied responsibilities. This includes being a marketing manager in south region in 2003, regional manager in MP, zonal business head of the south region in January 2007, until he has appointed vice president of sales and marketing in 2011.

Mr Kurian with the FZ25. File photo.

During his time at Yamaha, the company evolved with the introduction of benchmark products that helped create and seal a brand identity that’s dear to many having strategically introduced premium bikes in a largely commuter bike driven market. And the top down approach has helped Yamaha India secure great brand recall.

Under his leadership, the company reported 7,92,802 units sold in FY2018. To complement the company’s prowess in the performance motorcycle segment, Yamaha has also made headway in the scooters segment.

Mr Kurian at the Fazer 25 launch. File photo.

Before his stint with Yamaha, Kurian had been employed at Godrej, and Funskool. Little is known at present as to which ‘new direction’ Roy Kurain is headed in, as that is his precise intent following his departure from Yamaha Motor India.

Having been at the helm of establishing Yamaha’s growth path in India, things did seem amiss when he wasn’t around at the the company’s first launches for 2019 – Yamaha FZ ABS, FZ S launched at a price of Rs 95k onward, and Yamaha Fazer 25 ABS, FZ 25ABS. In other news from the company, one can eagerly count down the days to Yamaha MT15 launch, which has been caught road-testing, and is for now, ‘Coming Soon’.

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