In July 2020, Yamaha Motor India recorded 49,989 units in sales compared to 47,916 units back in July 2019
Yamaha Motor India has announced its sales performance for the month of July 2020. After a considerable gap, the Japanese two-wheeler manufacturer has reported positive sales figures. The Indian automotive industry is still recovering or adapting to COVID-19 pandemic that had let to a near two-month nationwide lockdown earlier in the year.
In July 2020, Yamaha’s Indian subsidiary sold 49,989 units compared to 47,916 units or 4.33 per cent less back in the July 2019. In other words, the company achieved 2,073 units more on the monthly sales chart.
If we take the entire Indian automotive market, major OEMs have started witnessing positive market performance or minimal losses. It is worth mentioning that automotive sales in India had hit virtually zero units in April 2020, the peak of India’s COVID-19 lockdown protocols.
Yamaha Motor India’s July 2020 sales
It may be seen from the attached table that the Ray, FZ, MT15 and R15 models showed positive sales while others were in the red. Sales of the Fascino dipped by almost 11 per cent to 11,584 units in the past month; down from 12,984 units sold in July 2019. Sales of the Yamaha Ray increased by nearly 30 per cent to 12,032 units in July 2020. This is up from 9,272 units sold in the same month of the previous year. Yamaha Motor India’s new online sales platform has played an import role in this.
Sales of the Yamaha FZ 25 dipped by 28 per cent to 528 units last month. Meanwhile, sales of Yamaha MT-15 went up by 181 per cent to hit 3,928 units, from 1,400 units sold in July 2019. It has received a price hike of Rs 1,000 to push the starting price to almost Rs 1.40 lakh ex-showroom. Other Yamaha produces prices have also been increased this month.
Price Hike
Earlier this month, Yamaha increased prices of the Fascino 125 and Ray ZR 125. Though no reasons were revealed, this move was most likely due to rising input costs and adverse market conditions. Following the price revision, Yamaha Fascino 125 has become costlier by Rs 1,500 while the Ray ZR 125 went up by Rs 2,000. The new pricing now puts the Yamaha Facino 125 at Rs 68,730 for the base ‘drum brake’ variant as against its earlier pricing of Rs 67,230.
The Yamaha Fascino 125 Drum Deluxe variant is now priced at Rs 69,730 while its earlier price was Rs 68,230. The range-topping Disc Standard trim carries a price tag of Rs 71,230 as against its previous price of Rs 69,730. The Disc Deluxe variant is now at Rs 72,230. The Yamaha RayZR 125 is now priced between Rs 69,530 to Rs 73,530, depending on drum, disc and Street Rally formats.
Yamaha has discontinued several two-wheelers in view of the upgrade to BS6 emission standards. The brand no longer finds it feasible to continue selling the Alpha, Saluto RX, Saluto 125 and SZ-RR V2.0 along with the YZF-R3.
Meanwhile, the new BS6 FZ 25 is priced at Rs 1.52 lakh while the Yamaha FZS 25 cost Rs 1.57 lakh. Sales of the R15 increased by 33 per cent to 6,869 units in July 2020; up from 5,176 units sold in the same period of the previous year. The BS6 version of the Yamaha YZF-R15 V3.0 motorcycle has also become costlier in a second price hike of Rs 2,100. It now carries a price tag of Rs 1.47 lakh ex-showroom.
