India Yamaha Motors have reported a 14% increase in sales during the month of November 2012. Sales during the month stood at 44,691 units as against 39,162 units in the same month in the previous year. Domestic sales and exports increased at a remarkable rate during this month despite current economic conditions and rise in inflation.
Domestic sales increased by 33% and stood at 37,347 units as against 28,178 units in November 2011. Exports however declined, and where the company had exported 10,984 units in November 2011 they only exported 7,344 units in November 2012. The company was optimistic of favorable sales during the recent festive season but sales failed to reach expectations and were reported to be weaker this year as compared to last year’s festive demand.
Yamaha Motors is scheduled to introduce the Yamaha Female Riding Program soon exclusively for women riders in the country. Expansion of dealer networks, enhanced customer care services and Yamaha Safe Riding Science Programs are all being initiated by the company to enhance their relationships with customers.