Yamaha India has announced the launch of a new website today – to boost online sales of their motorcycles
Yamaha India now has dedicated online sales channel, Virtual Store. The new website, an end-to-end online buying platform covers 300+ dealerships across the country. For now, the business module has been started in Chennai, and will go onto cover 300 dealerships by 2020 end. With a user friendly website with online sales facility, Yamaha takes another step in its efforts to build on much need customer experiences.
Yamaha Virtual Store online buying platform
With Covid-19 pandemic related lockdown, and general awareness influencing decisions, it’s not difficult to understand why customers would prefer staying home rather than visiting a store. To encourage buying in a convenient manner, the one stop Yamaha Virtual Store will cater to a remote buying experience starting from product display and ending with a safe payment gateway.
On this newly launched website, you can buy any of these five motorcycles – R15 V3, MT 15, FZ 25, FZ FI and FZS FI. Other motorcycles and scooters of Yamaha India are not yet listed on this newly launched website.
Yamaha Virtual Store website facilitates 360 degree view of two wheelers, and specification comparison between products. Prospects may refer to the ‘Buyers Guide’ option to find necessary bike details. Alongside online sales activity, Yamaha dealerships will provide support in carrying out contactless delivery.
Communication tools like Whatsapp are being used as the days of customers stepping in for a quick chat are now thing of the past. Customers can opt for doorstep service for purchase related enquiries depending on personal requirements.
Current market behaviour has prompted decision makers to gravitate towards online activity and increased digitalisation to harness its far reaching potential. With sales being a topmost priority, leveraging online reach could soon be a foremost pattern in generating leads.
Yamaha India July 2020 sales
As manufacturers scramble to punch sales numbers, the going has been anything but easy. FADA reports Yamaha India retails sales in July 2020 at 32,819 units, down 36.94 percent. Sales fell by 19,224 units from 52,043 units retailed in July 2019. Top 4 bike manufacturers are heavyweights will monthly sales ranging from 2 – 5 lakh units. Yamaha finds itself behind the top peleton, competing closely in a triad completed by Suzuki and Royal Enfield in terms of sales volume.
Motofumi Shitara, Chairman, Yamaha Motor India Group of companies said, “Digital is future, and our new website with VIRTUAL STORE is ready to offer an enhanced buying experience and personalized customer services (One to one service) to the two-wheeler customers in India. Yamaha’s philosophy to offer excitement that goes beyond the customer expectations will unfold a new chapter with the new Yamaha website as we accelerate the digital transformation of Yamaha’s retail operations through a safe, reliable and engaging online portal. Bringing more innovation to the concept, in future our customers will also be able to purchase apparels & accessories on the same platform thus providing a ready solution with enhanced buying experience. Our existing after sales activities like extended warranty offers and roadside assistance will be an added advantage to the customers.”
