As compared to last year, India Yamaha Motor registered a 12.6% increase in sales. With inclusion of customer centric products and superb new line of vehicles, the company is slowly but surely climbing up in the Indian market. The company registered a sales figure of 30,638 units in September 2012 as compared to 27,297 units in August 2012.
Apart from domestic market sales, export sales registered a growth of 13.5% with sales of 11,597 units as compared to 10,214 units during the last month. Total overall sales registered were recorded at 42,235 units in the month of September 2012 as compared to 37,511 units sold in August 2012. Recently, the company formally launched its entry into the India scooter market with the stylish new RAY.
In the rapidly growing scooter market, Yamaha hopes that with the inclusion of the RAY the company can benefit from a 205 market share by the year 2016.the RAY has been targeted at urban young women and promotional activities like Miss RAY and marketing ties with PFMI ’12 have been launched. Through it’s YES! YAMAHA campaign, the brand hopes to make sure that its customers are always ensured of immediate and quality service.
India auto news release: Yamaha posts 12.6% sales growth in September 2012
~keeps its growth momentum soaring~
India Yamaha Motor registered a growth of 12.6% in sales during September 2012 as compared to August 2012. The company continues to maintain an upward trend in sales on the back of its superb product line-up, new customer offerings and innovative customer centric activities.
The company sold 30,638 units in September 2012 as against 27,297 units sold in August 2012 in the domestic markets thereby registering a growth of 12%. In the Export markets the company sold 11,597 units in September 2012 as compared to 10,214 units in the last month and registered a growth of 13.5% in the exports market alone. The overall sales stood at 42,235 units in September 2012 while 37,511 units were sold in August 2012, thereby registering 12.6% overall growth.
Speaking on the results, Mr. Roy Kurian, National Business Head, India Yamaha Motor, said, “We are very pleased with the sales growth that we’ve witnessed in the past month on account of our strong product portfolio, new launch in the scooter segment with RAY and high customer confidence in us. Our efforts towards enhancing our relationship with our esteemed customers through various initiatives like the Yamaha Safe Riding Science Programs, R15 One Make Race Championships and the Sales & Service camps have also been very rewarding. We have also implemented our Best 3S (Sales, Service & Spares) set up in tier-2 & tier-3 cities and have increased sub-dealers in the rural areas as well to further boost our sales. Keeping the festive season in mind, we are confident about continuing this growth trend in the upcoming months as well.”
Yamaha recently unveiled its much awaited sporty and stylish scooter, the all new RAY, in Hyderabad. With Ray, the Company formally announced its entry into the rapidly growing Indian scooter segment. RAY is the first Yamaha model to enter India’s scooter Segment and is strategically positioned to expand Yamaha’s share in the Indian market. With the addition of the scooter Ray in its portfolio, India Yamaha motor is looking at a market share of 20% in the scooter segment by 2016.
With RAY, the company is targeting the young urban Indian women. It has launched a series of marketing activities for its target customers including the Miss RAY contest and a marketing tie up with PFMI 2012.
Yamaha continues to reinforce its relationship with the customers and has launched the ‘YES!YAMAHA’ campaign that endeavors to provide the Best 3S Experience so that the customer always appreciates Yamaha and accepts the brand like the word “YES”.