While four wheeler sales during the year 2012 did not come upto expectations, sales of two wheelers were positive. India Yamaha Motors, the Indian subsidiary of Yamaha Motor Company have registered a 6% growth rate during the year, particularly with its entry in the Scooter Segment. Sales during 2012 stood at 4,87,290 units as compared to 4,60,815 units in 2011 resulting in a growth of 6%.
On the domestic front, sales of India Yamaha Motors increased by 1.4%. The company sold 3,48,406 units during the past year as against 3,43,466 units during 2011. Exports were also positive with a 21% growth rate as the company exported 1,38,884 units in 2012 while in 2011 this figure stood at 1,17,349 units.
India Yamaha Motors launched their new two wheeler scooter “Ray” which drew the attention of the younger segment of urban Indian women. Ray along with the company’s limited edition of FZ bikes ensured that the company experienced overall growth. Expansion of dealer networks was also undertaken with the company signed a MoU with the Tamil Nadu Government for setting up a new plant in Chennai. The company has more than 400 dealers spread across the length and breadth of India and plans are afoot to increase these dealership networks to 2000 by 2018.