Here, the company will be represented by Shree Sai Yamaha, located at Patlipada, Ghodbunder Road in Thane, Mumbai, which will be among the biggest company dealerships in Mumbai and will encompass an area of 6000 sq ft catering to both sales and service facilities.
Opening of the new dealership is part of the company’s aggressive marketing strategy and takes the total dealerships in Maharashtra to 43. The new showroom will be displaying the entire range of Yamaha two wheelers besides stock of genuine spare parts and accessories. Yamaha Motors currently has over 1,200 customer touch points across India and expect this to reach 2,000 by 2018. Increased demand buoyed by a strong product portfolio, in an otherwise sluggish market has prompted the company to look into the future with optimism with the new dealership targeting potential customers in the state of Maharashtra and the entire western region.
Domestic sales of the company increased 53% during the month of September. Ray Z launched in May 2013 saw immediate promise especially among the youth. A new production facility in Chennai at an investment of INR 1,500 crores is also coming up, and should commence operations by the second half of 2014.
Buoyed by strong sales growth the company looks at rapid network expansion in Western India
Opening of new dealerships showcases the company’s aggressive marketing strategy
Mumbai, 29th October 2013: Yamaha Motor India Sales Pvt. Ltd. continuing with its aggressive network expansion, today, inaugurated its 10th Dealership, Shree Sai Yamaha, in Mumbai, Maharashtra. The dealership is located at Patlipada, Ghodbunder Road, Thane (West), Mumbai and is one of the biggest dealerships in Mumbai covering an area of 6000 sq ft in totality for both sales and service. The new showroom will host the entire range of Yamaha brands.
The new opening marks the strong sales performance of the company it has witnessed in the last nine months. Despite a sluggish market, Yamaha Motor India Sales has clocked an average of 35% sales growth in the last nine months. The new opening will further consolidate the sales numbers. Currently, Yamaha has more than 1,200 customer touchpoints across India and plans to spread out to more cities increasing its dealer network to 2000 by 2018. A growing demand of two wheelers has prompted Yamaha to embark on building a strong dealership network in the city.
Commenting on the occasion, Mr. Masaki Asano, Managing Director, Yamaha Motor India Sales Pvt. Ltd., said, “Maharashtra is a very crucial market for the two-wheelers segment in general. This fact has a strong influence on our overall marketing strategy. A strong product portfolio must be supported by a strong distribution system. The new dealer as well as our plan to add 2 more dealers by the end of this year will further strengthen our strong dealership set-up. This is expected to lead to a proper distribution network and provision of genuine spare parts and accessories, thereby increasing reliability and customer satisfaction. Furthermore, it becomes imperative for a company to have a hands-on sales and service network for better aftersales service.”
Mr. Roy Kurian, Vice President, Yamaha Motor India Sales Pvt. Ltd., further added, “We command around 26% of market share in the motorcycle deluxe segment and an overall market share of 6.3% in Mumbai alone. Under this scenario we certainly have a lot of expectation from this market. The two-wheeler market has seen a plethora of new offerings in the recent past and with more and more women and youth driving the sales, there is definitely no looking back. We are committed to offering the best of the products from our portfolio to customers here. We already have 43 dealerships in Maharashtra now. These dealerships along with the new inauguration will definitely help us in reaching out to more and more potential customers in the state as well as the entire west region.”
Estimates suggest the two-wheeler industry to attain 20 million units level by 2016, when Yamaha is targeting to achieve a 10% market share. The company clocked domestic sales growth of 53% in September. Adding to the exciting product line-up is the Ray Z, launched in May this year which targets young boys. The Ray Z, leading its way in innovative design and style has received stupendous response from critics and customers alike.
Last year, Yamaha had announced investment of Rs 1,500 crore to set up its third facility in India. The production at the new plant near Chennai will start by second half of 2014 with an initial annual capacity of 4.5 lakh units, which will be expanded to 18 lakh units by 2018. This investment is in addition to the Rs. 750 crores being invested in the existing facilities in Surajpur for capacity expansion, product development and network expansion.