Yamaha Motor India open 10th Mumbai dealership

YamahaHere, the company will be represented by Shree Sai Yamaha, located at Patlipada, Ghodbunder Road in Thane, Mumbai, which will be among the biggest company dealerships in Mumbai and will encompass an area of 6000 sq ft catering to both sales and service facilities.

Opening of the new dealership is part of the company’s aggressive marketing strategy and takes the total dealerships in Maharashtra to 43. The new showroom will be displaying the entire range of Yamaha two wheelers besides stock of genuine spare parts and accessories. Yamaha Motors currently has over 1,200 customer touch points across India and expect this to reach 2,000 by 2018. Increased demand buoyed by a strong product portfolio, in an otherwise sluggish market has prompted the company to look into the future with optimism with the new dealership targeting potential customers in the state of Maharashtra and the entire western region.

Domestic sales of the company increased 53% during the month of September. Ray Z launched in May 2013 saw immediate promise especially among the youth. A new production facility in Chennai at an investment of INR 1,500 crores is also coming up, and should commence operations by the second half of 2014.