India Yamaha Motor Pvt Ltd. Has has announced an accessory campaign for its MT15 (155 cc) in India. The dealers will contact existing MT-15 (155cc) buyers to facilitate selection and delivery of a complimentary MT branded riding jacket or a helmet. The offer will be extended to future buyers for a limited period of time. The helmet/jacket on offer is available at no additional cost to customers.
Yamaha India is doing this under a newly launched Accessory Campaign. The complimentary accessories on offer are authentic Yamaha accessories, and are limited to 10,000 jackets for MT owners. A dealer advert points to the helmets being a MotoGP helmet. For those keen, helmet availability is in XL size.
In regards to the limited offer clause, those keen on the complimentary accessory will need to expedite purchase. As it stands, 5,203 units of MT15 were sold in March 2019, and 3,823 units were sold in April 2019. As such, total unit sales have already touched the 9k mark. 9,026 units to be precise. While the total number of jackets to be distributed is listed as 10k units, there’s no clarity on how many XL helmets will be on offer.
Yamaha MT15 is powered by the same 155 cc engine which powers the R15 V3, that was launched last year in India. This is a single cylinder FI engine, which delivers 19.3 PS power and 15 Nm of torque. It gets features like liquid cooling, VVT, slipper clutch, etc, which makes it the most performance oriented 150 cc segment naked-street bike of India.
Because of this, Yamaha MT15 competes with bikes which are a segment above, like the TVS Apache 200, Hero Xtreme 200, etc. It has also caught the eye of KTM fans, especially those who are in the market to buy the entry level Duke 125. Launch late last year, KTM India saw Duke 125 become their best selling motorcycle. But post the launch of MT15, sales of Duke 125 have declined.
In March 2019, the first month of launch, MT15 registered sales of 5,203 units. KTM Duke 125 registered sales of 2,199 units. In fact, in March 2019, sales of MT15 were higher than the combined sales of KTM Duke 200 as well as Duke 125. Sales of D125 in March 2019 stood at 2,199 units, while MT15 sales stood at 3,823 units. Difference in sales between that of D125 and MT15 for April 2019 stood at 1,624 units, while that in March 2019 was at 2,134 units.
At the time of launch, fans who were waiting to buy MT15, were not happy. The reasons shared by enthusiasts on social media were high price, missing features, missing colour options, etc. Some even tagged the motorcycle as Empty15, because of missing features. But seeing sales figures, it seems that the Yamaha MT15 has been well accepted by fans in the country.