Yamaha Motors India has seen spectacular growth in the month of January 2013, despite strained economic conditions in the country, domestic sales of two wheelers has seen a marked increase in recent months. This rise in sales, the company put down to strong product portfolio, enhanced customer confidence and launch of Ray in September 2012.
Besides this, the company recently introduced Yamaha Female Training Program in Chennai, Kolkata and Bangalore which also contributed to enhanced attention.Yamaha Motors have over 400 dealers spread across the length and breadth of the country which they will be increasing to 2000 by 2014. Specially targeting Tier II and Tier III cities, Yamaha India is also concentrating on secondary networks to reach more customers in rural areas of India. The inclusion of Ray in the company portfolio will also ensure increased overall market share by 2016. Apart from Ray, Yamaha is also working on launching a new 125cc scooter this year, which will target young male buyers.
Speaking on the results, Mr. Roy Kurian, National Business Head, India Yamaha Motor, said, “We are indeed pleased with the sales growth that we’ve witnessed in the past month on account of our strong product portfolio, upbeat customer confidence and the launch of the scooter Ray in September last year, which has invariably managed to keep the growth consistent. We recently introduced the Yamaha Female Training programme in Chennai, Bangalore and Kolkata, the response to which has been highly encouraging. We shall continue with our endeavors as far as customer engagement programme is considered. The calendar this year is teeming with activities and I can assure you, that we at India Yamaha Motor shall strive to deliver only what we think is best for our customers.”