Newly launched Yamaha R3 sales down to 0 units in India
Launched in India in August 2015, first full month sales of the Yamaha R3 stood at 256 units in September while in the month of October there were no sales recorded. Though the Yamaha R3 is priced high, this is not the reason for poor sales as dealerships themselves are shying away from selling this bike.
A report reveals Yamaha is allocating the R3 only to those dealers who along with placing orders for new R3, are also placing orders for their regular models in the ratio of 1:20. This deal has not gone down well with company dealers and hence the problem of low sales where Yamaha R3 is concerned.
Yamaha R3 is imported into India in the form of completely knocked down kits and assembled at the Yamaha plant in Surajpur (Uttar Pradesh). Yamaha R3 is powered by a 321cc liquid cooled 4 stroke DOHC petrol engine capable of 42 PS peak power at 10,750 rpm and 29.6 Nm peak torque at 9,000 rpm mated to a 6 speed gearbox.
Directed for sales among entry level racing enthusiasts in the country, Yamaha R3 offers flexibility when it comes to city roads while navigating traffic. Designed on a steel frame with a light weight chassis and forged pistons, R3 is priced at INR 3,25,000 ex showroom Delhi. At launch, the company had stated that they could expect sales of around 2,000 units in the first year of launch in India while an ABS variant of the R3 was also promised in the months ahead.