India Yamaha Motor Pvt Ltd. has announced that its Yamaha Ray scooter has been bestowed with the India Design Mark Award 2013. Last year the YZF R15 was the proud recipient of the award. This is the second consecutive I Mark Award.
India Design Council that presented the award is made up of individuals from various circles including academia, industry and design among others. The India Design Mark (I Mark) awards were initiated with co-operation from Japan Institute of Design Promotion and in tandem with standards set down by Japan’s Good Design Award (G Mark). During this year’s open application and judging, Yamaha Ray was one of the 39 applications that were considered for the I Mark award.
The Yamaha Ray was launched in September 2012 and targeted women customers. Its design features, good fuel economy, practical storage areas, comfortable seating and easy reach leg to the ground along with easy to operate side and main stand made it a bike that was designed and well appreciated by women folk in the country.
Mr. Hiroyuki Suzuki, CEO & MD, India Yamaha Motor Pvt. Ltd. said, “Appreciation in any form is a welcome boost to a company and its products. I am very pleased with this recognition that I Mark has bestowed upon us and our scooter RAY. The response that we have been receiving for RAY is indeed very positive and encouraging. We understand the needs of our customers and thus take great detail in our products in terms of styling and design. Therefore, this award not just realizes our efforts but also motivates us to continue creating more new and innovative products.”