Yamaha’s first locally produced motorcycle in Pakistan, YBR125 sees tremendous response
Yamaha is back in Pakistan, and this time they are better prepared. Launched in the country after a gap of 4 years, Yamaha has now commenced local production of their first ever motorcycle in Pakistan – YBR125.
Launched in April this year, Yamaha YBR125 is produced at their new manufacturing unit in Karachi. The new unit is set on an area of 17,000 square meters and employs around 210 persons. With most motorcycles in the country imported from China, the new Yamaha YBR125 has caused instant appeal among buyers because of aggressive price and stylish looks.
Dawood Yamaha Limited launched an advanced sporting version of the Yamaha YBR125 which was launched in Pakistan earlier this year where it is priced at around Rs 1,29,400. Offered in three colours of blue, black and red, the motorcycle is powered by a 125cc Euro II OHV engine offering outstanding performance which has gained the attention of the racing fraternity in the country. The engine delivers upto 7.2kW at 8500 rpm, allowing smooth ride through rough terrain. It is fitted with a 12.5 liter fuel tank ensuring longer intervals between visits to fuel stations.
Yamaha Pakistan is keen to expand operations in the country which is a part of the company plan to augment strategies in emerging countries where high growth potential is noted. Yamaha Pakistan targets increased production to 400,000 units per annum by the end of 2020 and are sending engineers and production leaders to company’s Japanese headquarters for core training in sales and service.