Yokohama India aims at 5% market share
Yokohama Club Network (YCN) is Located at Nerul at Shop No 4/5, Off Parliament Road, Nerul (west) Navi Mumbai. Takeshi Harada, Director (Sales & Marketing) Yokohama India Pvt Ltd had at the time of launching Yokohama manufacturing unit in Bahadurgarh, India announced the opening of Yokohama Club Networks across India. YCN will be crucial to the company’s growth strategy in the near future.
M/S Balaji Wheels has been in the Tyre business for the last 10 years. At present, Yokohama India has 650+ point of sales including 25 Yokohama Club Network (YCN) in India with plans to double its YCN strength by 2015 end. Yokohama operates on 2% of total market share in India competing only in the tubeless tyre market. As the market moves from tube type tyres to tubeless tyres, Yokohama India looks to 5% market share in the near future to support mid-term management plan as per Takashi Fujino, Managing Director, Yokohama India.
Yokohama manufacturing unit in Bahadurgarh is built with an investment of over Rs.300 crore, and manufactures Yokohama Earth-1 tyres designed for India catering to most cars in B, B+ and C segments. Globally, Yokohama tyres is OEm to Audi, Honda, Mercedes Benz, Mitsubishi, Nissan, Porsche, Suzuki and Toyota in addition to its replacement tyres business.