Tata Motors launched Zest sedan with a lot of expectations, hoping that this new compact sedan will contribute positively to the brand’s current market share of 6%. Many considering Zest to be Tata’s make or break product, it seems that Tata is on the right path with the new Zest. Post launch, Tata Motors revealed that the Zest has received over 10,000 bookings, and thus an order pipeline for two months.
Launched on 12th August, Tata Motors retailed 2671 units of Zest in the month of August. The company expects to see even more sales over the upcoming festive season and company dealers have already noted increased footfalls into company showrooms.
Dealers reveal that the enquiries for new Zest have been good. Tata Zest petrol variant with the new Revotron engine commands a waiting period of 4-6 weeks, while the AMT variant, which is seeing higher demand, has a waiting period of 3-4 months. Competing aggressively against sedans such as Honda Amaze and Maruti DZire, Honda Amaze and Hyundai Xcent, the new Tata Zest is priced competitively at INR 4.83 lakhs for the entry level petrol variant while the base diesel variant has a price tag of INR 5.88 lakhs (ex-showroom, Delhi). It may be noted here that the Tata Zest is even priced below the likes of Hyundai Elite i20 and Volkswagen Polo hatchback.
Tata Motors estimates that the Zest could see sales increase substantially to cross 5,000 units per month and despite the fact that customers still have apprehensions about the Tata brand, the Zest and the soon to be launched Bolt (by Jan 2015) will bring in a turnaround for the company in the not too distant future.
Sales figure via Team BHP