Bajaj Auto, second largest motorcycle makers in India have confirmed a new segment with 150cc commuter motorcycle making its mark. Expected to boost sales in domestic and export markets, the new Discover 150cc is slated for launch soon as was announced at the recent AGM held in Pune.
While commuter segment hovers around 100cc to 125cc, the performance segment in India starts at 150cc and hence Bajaj Auto wishes to merge these two segments and introduce a 150cc motorcycle in the commuter segment, that will play a major role in enhancing company’s performance and market share. Bajaj says that this new will be a blockbuster. It will be big, it will be fast, and the best of all, it will be affordable, claims Bajaj.
Noted for its Pulsar and Discover brands across the globe, Bajaj Auto is a leading exporter of motorcycles in India, with exports standing a 13.23 lakh units in FY14, an increase of 2.3% as compared to exports in FY13. Bajaj Auto has exported over half a million motorcycles to Nigeria while 2 lakh units made their way to Columbia.
Speaking about exports, Bajaj aims to make India as the capital of motorcycles. Just how Switzerland is known for chocolates, Germany for cars, India should be known for motorcycles, adds Bajaj.
Exports to Bangladesh and Philippines included 1 lakh units each while the company also exported their range of bikes to Sri Lanka, Nepal and Central America taking total exports to 60 countries across the globe.
In India, however, sales have not been upto expectations. Economic constraints and adverse market scenario has had an impact on sales as the company sold 2.1 million units, down 14.8% as compared to sales in the same period of the previous year. They have lost their no 3 position to TVS in domestic sales, while Honda too is catching up in motorcycle segment.
But, the Pune based manufacturer is also gearing up for a slew of new launches which will bring them a boost in market share and sales. Some of their products in pipeline are – Discover 150, Pulsar 150 NS, Pulsar 180 NS, Pulsar 200 NS FI, Pulsar 200 SS, Pulsar 400 SS, and Pulsar 400 CS. All of these are currently in the testing phase, as suggested by spy shots.