Harley Davidson plans a 250cc motorcycle: Street 750 India price sub Rs 5 lakh (Update)
After unveiling their all new motorcycles, Street 500 and 750 at the EICMA in Milan earlier this week, Harley Davidson has revealed that they might not stop here, as far as building entry level motorcycles is concerned.
Harley Davidson aims at penetrating deeper into auto markets across the globe, especially in India and China which are the top 2 two wheeler markers in the world today. The demand for entry level bikes, in the 250 cc range is more, as compared to the 500 cc or above. Launching a 250 cc Harley, will help the American brand to increase their customer base to an all new level.
Speaking about India launch plans of the two new Street’s, these two Dark Custom motorcycles will come in at an estimated price of INR 4.5 lakhs, which will help the American bike maker to acquire a significant portion of sales in India. Both Street 750 and 500 will have smaller engines and locally sourced parts, which will contribute to its well within means price tag. Both will be produced locally, with engines and transmission being imported.
The Street 750 rides into India first. It will be unveiled at the 2014 India Bike Week on 17th January 2014 in Goa. After which, it will head to the 2014 Delhi Auto Expo in Feb. This is where the official launch will take place and bookings will commence. With a cruiser type front end, rounded faring, hounded headlamp and simple lines, Street 750 is powered by a new liquid cooled, V-twin Revolution X engine. The Street 500 will come at a later stage, at an estimated price of Rs 4 lakh. Both bikes will be produced from the company plant in Bawal, Haryana.
The Indian premium motorcycle market has seen a sea change in recent times. Demand is constantly on the rise and bike makers are eager to introduce innovative models to attract Indian buyers. Harley Davidson made its debut in Indian in August 2009. The company has sold over 2000 motorcycles in the country till Dec 2012 and are expected to add another 2000 units till Dec 2013 end.
UPDATE: In reply to the report on 250-300cc motorcycle, Harley Davidson has given the following statement.
“Recently, The Economic Times printed a highly speculative article about 250-300cc motorcycles from Harley-Davidson. While we do not comment on future product, in this case we can confirm that our only plans are to launch the new Harley-Davidson Street 750 at the 2014 Auto Expo, with an on-road price of under 5 lakhs.” – Company Spokesperson
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