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Mahindra Two Wheelers dealership count to increase by 75 in 1 year

Mahindra Mojo launch

Aims to open 500 dealerships by March 2016.

Mahindra Two Wheelers Ltd (MTWL), a group venture owned by Mahindra & Mahindra (M&M), which manufactures scooters and motorcycles is on a dealer expansion spree.

Mahindra Mojo launch

Mahindra Two Wheelers has just opened its new dealership outlet in Indore, situated at Sanwer road which is the company’s 21st dealership in Madhya Pradesh. It was at this inauguration that Dharmendra Mishra, Vice President – Sales and Customer Care enumerated the company’s plans of expanding its dealership network across the country. As on date, Mahindra Two Wheelers have a total of 425 dealerships countrywide which are expected to be increased to 500 by the end of financial year 2015-16.

Besides expansion of dealership network, Mahindra is also keen on enhancing its brand presence in the country. They currently have six scooters and 3 motorcycles on offer. Their next launch is probably going to be Mojo 300 sportsbike, which was first announced in 2010. Spied on test regularly, Mojo 300 has entered trial production at Pithampur plant near Indore, Madhya Pradesh. Launch is expected to take place by Q3 2015.

Mahindra Mojo 300 is to receive a 296cc liquid cooled, 4 stroke, single cylinder engine with expected output of 27 bhp power at 8,000 rpm and 25 Nm peak torque at 6,500 rpm mated to a 6 speed transmission. Highlights include LED daytime running lights, Pirelli Sport Demon tyres on Y spoke black alloy wheels and LED tail lights. Once launched, the Mahindra Mojo 300 will compete with Kawasaki Ninja 300R, Honda CBR 250R/300R and KTM Duke in India while prices are slated to be in the INR 1.6 lakh range.

MTWLs monthly sales average at about 12,000 units, while leader Hero MotoCorp sells about 6 lakhs two wheelers every month. Being one of the youngest two wheeler company, Mahindra Two Wheelers has a long way to go in the two wheeler industry. Recent achievements of the company include launching electric scooter called GenZe in the US, and buying 51% stake in Peugeot scooter division.

About the author

Pearl Daniels

Pearl Daniels

Former freelance writer, Pearl Daniels is in the auto industry since 2011, having established herself as a widely read staff writer since 2013. Her keen eye for industry news, daily need to break down latest events, and quest to not miss a single launch detail, gives you the most refreshing morning news on weekdays.

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