Maruti Ertiga receives 11,000 bookings in just five days, targets to sell 70,000 units this year

India’s largest car manufacturer, Maruti Suzuki India launched Ertiga earlier this month with a base price tag of Rs 5.89 lacs and along with it, announced their entry into the MUV segment of the Indian auto industry. Within just 11 days of Ertiga’s launch, Maruti Suzuki has registered over 11,000 bookings for their all new MUV (Multi Utility Vehicle), which they call as LUV – Life Utility Vehicle.

Maruti Suzuki India has launched Ertiga in an attempt to amplify their declining market share in the Indian car market. Maruti Suzuki, as of today, has a market share of 39% in the Indian auto industry, which is also their lowest ever. Maruti has launched Ertiga as an MUV so that they can compete in a segment where they have entered for the first time.

MUV segment captures 14% of the Indian auto industry and the top sellers in the segment are Toyota Innova and Mahindra Xylo. Mahindra Xylo costs between Rs 7.30 lacs to Rs 10 lacs while Innova is available between Rs 8.5 lacs to Rs 12 lacs. Xylo and Innova do not have a petrol option whereas Ertiga offers thee trim petrol variants. Ertiga Diesel is available in the range of Rs 7.30 lacs to Rs 8.45 lacs.

Maruti Suzuki, which never competed for this 14% of the Indian car market, will now want to grab a big chunk and increase their overall market share in India’s car industry. Maruti Suzuki aims to sell 70,000 units of Ertiga this year, and we don’t see why they cannot achieve this target.

Maruti Ertiga price list:

Maruti Ertiga Petrol LXi: Rs 589,000
Maruti Ertiga Petrol VXi: Rs 660,000
Maruti Ertiga Petrol ZXi: Rs 730,000

Maruti Ertiga Diesel LDi: Rs 730,000
Maruti Ertiga Diesel VDi: Rs 790,000
Maruti Ertiga Diesel ZDi: Rs 845,000

All prices above are Ex-Showroom, New Delhi.

Maruti Ertiga is available for booking across their showrooms in India. Interested buyers need to pay Rs 50,000 as deposit towards their new Eritiga. Deliveries are expected to begin in 2-3 months. Maruti Suzuki share prices too increased with the announcement of 11,000 Ertiga bookings. At 11:40 AM, Maruti Suzuki shares were trading at high point of the day – Rs 1,389.90, up by 3% on the Bombay Stock Exchange.

To read more on Ertiga or see images, click here.