Maruti Suzuki offers discounts of up to Rs. 90,000 to boost sales
Maruti Suzuki is offering discounts on almost all cars to offset dull sales performance. Though the company sits on top of India’s best seller list, Maruti is indeed suffering from sales downturn. Except Celerio, which is now closed for booking in many outlets and has waiting period of about 8 months, other cars in Maruti’s line up are not selling as well as they did in the past.
Declining sales among auto manufacturers in India have pushed them to offer hefty discounts to keep up sales pace. Tata Motors is also offering discounts of up to Rs. 95,000 to keep their cars rolling out of showrooms.
Interim budget price reduction back in February 2014 helped carmakers lower car prices to an extent, and invite growth in sales. The orderbooks were not as expected for certain manufacturers despite attempts, and auto industry continues to be dull. Until the next interim budget announcement is made car majors are resorting to discounts to improve sales and clear stockpile.
Maruti Suzuki reduced prices by about Rs. 17,500 across their product line up, passing on budget benefits to customers. This new discount scheme from Maruti comes in conjunction with its price dip.
With upcoming product launches such as Tata Zest compact sedan, Fiat Punto facelift, Hyundai i20 facelift, Maruti might me trying to utilise the time till they are launched, by inviting potential buyers with a compelling purchase scheme. Maruti Suzuki is also expected to launch the Swift facelift soon, which could help them recover lost market share.
Here is a list of maximum discount eligible on each Maruti car. These amounts constitute cash discounts and exchange bonuses.
Maruti Alto 800 – Rs. 50,000
Maruti Alto K10 – Rs. 40,000
Maruti Wagon-R – Rs. 65,000
Maruti Stingray – Rs. 60,000
Maruti Ritz – Rs. 55,000
Maruti Swift Petrol – Rs. 25,000
Maruti Swift diesel – Rs. 30,000
Maruti Dzire – Rs. 25,000
Maruti Dzire tour – Rs. 30,000
Maruti Ertiga – Rs. 60,000
Maruti SX4 – Rs. 90,000