Yamaha India aims to cross 8 lakh production mark in 2014
New manufacturing unit in Chennai, boost in scooter sales by 20% and rising demand for motorcycles besides exciting new launches of two new motorcycles in its FZ series — VER 2.0 of FZ and FZ-S, priced at INR 76,250 and INR 78,250 (ex-showroom, Delhi), respectively, India Yamaha Motors Pvt. Ltd is entering a new phase where their growth strategy for the country is concerned.
India Yamaha Motors Pvt. Ltd, a subsidiary of Japanese two wheeler giants Yamaha Motor Co, signed an agreement with Government of Tamil Nadu for the construction and operation of a new two wheeler plant in the state. With just four months to go for inauguration of this plant, Yamaha India gears up for improved performance.
The company is strengthening their position in scooters and 150cc bike categories. January to March 2014 saw sales of two wheelers up by 32% and the company is optimistic that this trend will continue throughout the year. In the last year, Yamaha crossed 4.47 lakh units mark while this year the target is at 8 lakh units, reveals The Hindu Business Line. The company has a present number of 1300 dealers across the country which will also be augmented to 1600 by the end of 2014.
The new Chennai plant will add to company’s total capacity along with their Surajpur and Faridabad units taking total capacity to 3 million units annually by 2018. Though this will not be enough for Yamaha to topple leaders Hero, Honda, Bajaj and TVS Motors, they are sure that India will become their biggest two wheeler market by the end of this decade.
Yamaha India is confident of their success in India because of the huge number of youth population. India has the highest number of student population in the world at about 315 million. Considering most of them buy two wheelers as their first vehicle, two wheeler sales in the country are set to achieve even further growth.
Currently, apart from launching Ver 2.0 of FZ-S and FZ, Yamaha is working on launching the R25 sports motorcycle in India by the end of this year, or early next year. They are also working on a Ver 2.0 of Fazer, which was recently spied testing, and this one is expected to be launched before Diwali 2014. For international markets, especially Africa, Yamaha is working on a $500 (Rs 30,000) motorcycle!