With festive season upon us, car makers have launched special editions of their existing products in order to boost the presence of their product, and thereby the chances of increasing sales.
Tata Celebration Edition Bolt, Zest, Nano, Safari and Indigo; Hyundai Celebration Edition Elite i20, Maruti Swift Glory Sport Edition, Volkswagen Polo Exquisite and Vento Highline – to name a few are the new editions of existing cars which have been launched in the last few weeks. Surprisingly, almost all have black glossy paint finish on the roof.
Joining these list of cars today, is the new Toyota Liva. Offered in petrol and diesel engine option, the new Liva comes with dual tone body colours, which the company claims is factory built, making them as the first manufacturer in the segment to launch such a product.
Apart from the black glossy paint finish on the roof, pillars and ORVMs, the new Toyota Liva also gets 15 inch diamond cut alloys, and a rear roof spoiler. On the inside, it gets new wood finish, bluetooth audio, and dual tone seat fabric. Safety features are also enhanced with the addition of dual front SRS airbags, pre-tensioner and force limited seat belts.
Speaking on the launch, Mr. Akitoshi Takemura, Senior Vice President, Toyota Kirloskar Motor Pvt. Ltd. said, “It is our endeavor to continuously upgrade our offering in line with the changing lifestyle preferences of our customers. We are confident, the New Liva will further delight our customers this auspicious season”.