Citroen premium wing DS is at Geneva International Motor Show as it continues to strengthen the brand. With styling being an important focus area, the new DS 3 design is inspired by the DS Divine 2020 concept.
Taking on the Mini, new gen DS 3 aims to have an increased appeal so as to result in increased sales. In the past five years, sales haven’t improved much and remained more or less at the same range. The brand looks to redesign sales offers that have ensured steady sales and wants to focus on increased profits along with sustainable sales. The approach can only be substantiated if the car is able to ramp up its oomph factor. DS3 is a significant product for the brand. In 2015, it accounted for a notable portion of company sales.
Dassault Systemes’ Virtual Garage industry solution experience is being used at Geneva International Motor Show to bring out the best of DS 3 to visitors. DS presents the new DS 3 premium car at the stall without using a physical car. An HTC Vive headset and joystick lets customers revel in a virtual user experience. This includes a car walk-around, being able to sit in it, change roof and body colors, trims and interior decor, and watch opening and closing of front doors.
New DS 3 offers three million plus possible combinations to customers. DS Virtual Vision experience lets customers understand possible customizations. Geneva International Motor Show 2016 also marks the world premiere of this 3D experience.
Redesigned DS 3 is a more dynamic and sharper version with new headlight and a new front grille. Interiors are spruced up through updated connectivity tech, premium materials and improved kit options.
DS 3 dimensions remain unchanged. Standard DS 3 variants use a 1.2-litre petrol engine available in different tunes of 81, 108 and 128hp. New DS 3 diesel will see a 1.6 BlueHDi unit under the hood to return with 99 and 118hp.
In addition to these, there is also the DS 3 Performance, DS 3 Performance Cabrio and DS 3 Performance BRM, which can be seen in detail in the image gallery below. The Performance variants are powered by a 1.6-liter engine mated to a 6 speed MT with shorter gear ratios. This engine is rated at 2018 hp and 300 Nm. More info in the news release below.
DS 3 – Photos
DS 3 Performance – Photos
DS 3 Performance Cabriolet – Photos
DS 3 Performance BRM – Photos
Stay tuned to Rushlane as we cover the 2016 Geneva Motor Show LIVE