Toyota Yaris competes in a segment dominated by the Maruti Suzuki Ciaz, Honda City and Hyundai Verna. While each of these competitors generate decent sales and are popular enough, the Toyota Yaris is facing constraints in terms of sales. In July 2019, sales of Yaris declined to an all time low of just 51 units. This is despite the fact that the Yaris offers the most safety features in the segment, and that too as standard.
2019 Toyota Yaris has been launched to boost sales. It comes with a new dual tone colour scheme with a black contrasting roof. It will also get new diamond cut alloy wheels. On the front and rear, the new Yaris will now get sporty spoiler. Together, these new exterior features will make the car more attractive.
The Yaris now available in grade- J Optional, starts from Rs. 8,65,000 in the Manual Transmission (MT) & Rs. 9,35,000 in the Continuously Variable Transmission (CVT), same price across India. The Yaris grade- V Optional, which offers a New Dual-Tone & Diamond Cut Alloy Wheels, is available at Rs. 11,97,000 in the Manual Transmission (MT) and Rs. 13,17,000 in the Continuously Variable Transmission (CVT), same price across India.
The interiors also get revamped with new leatherette upholstery while rear seats will receive bolstering for added comfort. The touchscreen infotainment system will get Android Auto and Apple CarPlay. Other than this feature upgrade, all other features will remain the same as is seen in the current Yaris sedan.
The base variant of the new Yaris (offered as option) will now see only 3 airbags as against 7 airbags which are offered as on date. Safety features on the higher spec Toyota Yaris facelift will continue to include front and rear parking sensors, hill hold assist, traction control, cruise control, vehicle stability control and tyre pressure monitoring system.
Mr. N. Raja, Deputy Managing Director, Toyota Kirloskar Motor said, “We are happy that our Yaris customers have highly appreciated the value propositions the world -class sedan offers. Toyota Yaris is the first car to offer 7speed CVT option under 10 lakhs in the segment backed by Toyota’s legendary sales and service experience along with the benefits of our value added services (Extended Warranty, Finance, Insurance, Q Service, EM 60, Toyota Edge).
We are delighted to offer ‘The Happenin’ New Yaris’ that is completely in-line with the feedback we have received and customer expectations; to own a sedan which is ‘value for money’ without compromising on the style, safety and comfort. The new Yaris is built on the Toyota philosophy of QDR offering options of 3 or 7 airbags for customers to choose from based on individual needs and preferences, while retaining their aspirations for more advanced features, safety, space, luxury, style and comfort. The low cost of ownership, low NVH levels, better rear comfort with Toyota’s unique sales and service efficiency makes the ownership experience of the new improved Yaris more desirable.”
Engine specifications on the Toyota Yaris will remain unchanged. It will get its power via a single 1.5 liter petrol engine that offers 108 PS power and 140 Nm torque mated to a 6 speed manual transmission and CVT.
Speaking about sales, Toyota Kirloskar Motors has reported a 24 percent decline in sales in the past month. Sales in August 2019 stood at 10,701 units as compared to 14,100 units sold in the same month of the previous year. However, exports of the Etios sedan has increased 75 percent to 843 units in the past month as compared to 481 units exported in August 2018.
