With car sales at all time low, dealers are offering exciting discount offers to boost sales
After almost 2 months of 0 sales, Ford India has restarted its sales and service operations across the country. It had launched some of its BS6 models towards the start of the year but before sales could pick up for those, the lockdown was announced. Due to the lockdown, most of the offers associated with the new models went underutilized.
One such case is of the BS6 Endeavour. Ford had launched the BS6 emission norms compliant Endeavour back on 25th February. Pricing of the models was between INR 29.55 lakhs to 33.25 lakhs. It was scheduled for a price increase of around INR 70K, from April 30th. But that has not happened yet.
In spite of no price increase, sales are hard to come by. In addition to the introductory price, a dealer network of Ford India is offering discount of Rs 60,000 on the new Endeavour facelift. This will certainly help to lure customers who were on the look out for a full-sized SUV before the lockdown.
Speaking to the PPS Ford dealership in Pune, the official said that the discount of Rs 60,000 is valid on the on-road price of any Endeavour variant you chose to buy. The dealership hopes that this new discount offer will help them bring in more sales in these troubled times. PPS Ford network is present in Pune, Bangalore and Vishakhapatnam.
At the moment, 420 touchpoints of Ford are operational in the country. These include 226 Service Centres and 194 showrooms, all of which are spread across 192 cities. To further assist its customer base, Ford also has a Dial-A-Ford helpline service apart from its digital store.
Talking about the 2020 Endeavour, it gets a new 2 litre EcoBlue turbo-diesel motor. This same unit is sold in multiple international markets with a twin-turbo setup (207hp/500Nm). However for the Indian market, Ford has equipped it with a single turbo and the engine dishes out 170hp & 420Nm of peak torque. The engine comes mated to a 10-speed autobox as standard.
Additionally, customers have an option to chose a 4×4 configuration, in case they want. Cosmetic updates are majorly limited to LED headlamps which help the SUV look like a 2020 model. Customers also get to experience Ford’s new FordPass connected car technology package, which wasn’t available in the previous version. Major competitors of the Endeavour continue to be the likes of Toyota Fortuner and Mahindra Alturas G4. Other product which could disrupt its sales is the upcoming Gloster from MG.
The Endeavour is a global product and is also sold with the Everest nameplate in select markets. Internationally, the SUV is also sold with a 2 litre petrol engine which churns out 244hp & 360Nm of max torque. As per reports, Ford has been readying a new 2.3 litre petrol motor which will be able to dish out 271hp & 455Nm of peak torque. However this development shouldn’t affect us we don’t think that Ford would want to introduce a petrol mill in a diesel heavy category in India.