Indian participants Dinesh Raman and Bonny Sunny bagged Second Place and Upcycle Judge’s award, respectively
Leading mobility company Michelin North America has announced the winners of 2020 Michelin Challenge Design Global Competition. The event celebrated its 20th anniversary this instalment. It is a special program coming under the Movin’ On Summit, the world’s premier gathering for sustainable mobility.
Upcycle Theme
Themed ‘Upcycle’, interested artists, designers, engineers, architects and other creative minds were asked to take inspiration from other prize-winning Challenge Design entries and create a new design. Special emphasis was required on environmental, social or economic content.
2020 Michelin Challenge Design Winners
Winning teams came from Brazil, South Korea, China, France, United Kingdom, United States, Colombia, Indonesia, Italy as well as India. Indian participants Dinesh Raman and Bonny Sunny bagged Second Place and Upcycle Judge’s award, respectively in 2020 Michelin Challenge Design.
Dinesh Raman and Young Jae Kim’s (from South Korean) ‘Fargo’ is a sustainable, eco-friendly three-wheeler concept. Its adaptive design employs ‘upcycled components’ and can be used as a vendor cart, delivery vehicle or for passenger transport. ‘Upcycling’ is the process of reusing discarded or byproduct materials, creatively. Dinesh and his teammate are graduates from the Royal College of Art, London.
First Place was claimed by Dayvid Almeida of Brazil for his entry, ‘Volkswagen MUT.E’. On the other hand, Third Place was bagged by Chen Mango from China for ‘Michelin Moving Space’.
Michelin Challenge Design Jurors
Jurors of the competition were designers from leading auto companies across the globe. Winners were selected after jurors spent two days conducting virtual meetings and reviewing entries directly. The panel was filled by:
• Chris Chapman, Senior Chief Designer, Hyundai North America
• Dave Marek, Acura Executive Creative Director, Honda R&D
• Craig Metros, Design Director, North American Truck/SUV, Ford Motor Company
• Louise Pelletier, Director, Center of Design, University of Quebec at Montreal
• Stewart Reed, Head Of Transportation Design, Art Center College of Design
• Frank Saucedo, Design Director, General Motors
• Thomas Sycha, Head of MINI Exterior Design, BMW Group
• Freeman Thomas, former Global Strategic Design Director, Ford Motor Company
In addition to the top three positions, 2020 Michelin Challenge Design Global Competition had an Upcycle Judge’s awards category. Fred Yan from China topped the list with his ‘Gemini’ project. Bonny Sunny’s Soul-E came fourth. Below is the full list of winners.
Overall, the latest instalment of Michelin Challenge Design received over 14,000 entries from 134 countries. The theme for 2021 Michelin Challenge Design is almost finalised and Michelin North America plans to reveal it next month.
