An accessorized Mahindra NuvoSport (read chrome enriched) has been showcased on the sidelines of the vehicle’s launch in Mumbai today. The NuvoSport is based on the new Scorpio’s platform and hence is claimed to be significantly improved compared to the outgoing Quanto which used the Xylo’s Ingenio platform.
The accessorized variant has mild yet unmissable chrome accents all around the car. The vertical grille slats, air vent on the bonnet, fog lamp enclosures, fender blinker surrounds, wing mirror caps (also gets integrated turn indicators), door handles and an applique on the spare wheel cover have received the shiny treatment. That’s quite a lot of chrome.
Mahindra markets the NuvoSport as a UV for adventurous urban youth but interestingly, no suitable accessories like rugged bumpers, spot lights, roof rails, etc., have been showcased. Perhaps the company is working on designing them now.
The NuvoSport is positioned above the KUV100 and TUV300 in the automaker’s SUV hierarchy. Though the TUV300 and NuvoSport are dangerously close to each other in terms of marketing positioning, Mahindra is confident that there won’t be high level of cannibalization since they appeal to different tastes.
The Mahindra NuvoSport is priced between INR 7.35 lakhs to INR 9.76 lakhs (ex-showroom, Thane). Competition comes from the Ford EcoSport and Maruti Vitara Brezza.