Mercedes-Benz Certified offers pre-owned car customers a new car purchase experience with tailor-made financing options, exciting warranty and service packages. Eberhard Kern, Managing Director and CEO, Mercedes-Benz India takes delight in launching Mercedes-Benz Certified designed specifically for the Indian market. Increased demand for pre-owned Mercedes-Benz cars is attributed to build quality, tested reliability, and craftsmanship, which paves the way for high re-sale value. 2014 has been successful year for Mercedes-Benz India, and the luxury car manufacturer is happy to end it on a high with launch of Mercedes-Benz Certified.
Mercedes-Benz Certified provides customers a new destination when taking home a pre-owned Mercedes-Benz carLaunch of 12 new Mercedes-Benz Certified outlets cements the luxury manufacturer’s densest network offering in the pre-owned segment as well. The automakers aims to further organise the pre-owned car market and offer customers an experience, similar to new car customers. Pre-owned cars segment has great potential and will propel future growth of the auto industry. Mercedes-Benz reports 39% growth in 2014 YTD in pre-owned cars segment. Attractive offerings should infuse segment growth to further sales of new cars as well.
The 12 new Mercedes-Benz Certified outlets are: Shaman Wheels, Auto Hangar (Mumbai), Sundaram Motors, Akshaya Motors (Bangalore), B.U. Bhandari (Pune), Panjab Motors (Mohali), T&T Motors (West Delhi), T&T Motors (Mathura Road), Joshi Autozone (Chandigarh), Rajasree Motors (Cochin), Transcar (Chennai), Adishwar Motors (Hyderabad).
Shaman Wheels, Auto Hangar and Sundaram Motors are stand-alone outlets. The remainder 9 are are shop-in-shops, and will be upgraded to standalone facilities as required, based on business volume. Mercedes-Benz Certified car listings will be selected based on quality checks by Mercedes-Benz staff. Each car will have passed the following parameters: Age of the car will need to be less than 5 years, would have run less than 100,000 kms, no accident history, and not more than 2 owners. Pre-owned cars will be sold with manufacturer backed warranty of one year or 20,000 kms. Non Mercedes-Benz cars will be sold without warranty. Mercedes-Benz Certified makes way for customers to trade-in their non Mercedes-Benz car for a Mercedes-Benz with a promise of right price through transparent evaluation backed by hassle free documentation.
Mercedes-Benz Certified for India has been launched with a listing of 150 pre-owned Mercedes-Benz cars. Beginning with metros, the automaker’s bigger markets, the used car programme will be introduced to tier II and tier III emerging markets. Mercedes-Benz Certified at present has 150+ sales bays, and will be increased to 250+ bays by 2015 end. The website will help customers search for vehicles, calculate finances, permit trade in facilities and caters to online enquiries.
This post was last modified on October 31, 2019 12:06 pm