Volkswagen India and Zoomcar have gotten together to offer shared mobility solutions. It’s a Volkswagen Polo subscription based model that is designed for convenience and ease while improving to a range of products.
The partnership sees Volkswagen offer Zoomcar customised financial, maintenance and repair services (4EVER Care). To begin with, Volkswagen Polo subscription cars are now available as part of Zoomcar’s ZAP Subscribe model across major cities.
Volkswagen Polo subscription can be availed at a fixed monthly fee. Other benefits are on offer. Evolution in the Indian mobility space is replete with plans that foresee users gradually moving towards shared mobility. There is in fact an expectation that India will play a leading role in the shared mobility business by the year 2030.
In the years to come, things are expected to look up. The coming together of a skilled workforce, increase in urbanization, improvement in living standards, and increased disposable income are identified as growth drivers for the shared mobility sector.
Steffen Knapp, Managing Director, Volkswagen Passenger Cars said, “Through this partnership with Zoomcar, Volkswagen India enters into shared mobility and subscription services. As a brand, world over, we intend to transform the mobility sector by participating in various business models that drive growth, offer convenience and heightened customer satisfaction.”
He added, “We’re delighted to offer our best-selling carline – Volkswagen Polo through this channel, which enables prospective customers the accessibility to a premium, safe and fun-to-drive hatch.”
Greg Moran, Co-Founder and CEO, Zoomcar said, “Zoomcar is thrilled to partner with Volkswagen to offer its vehicles on India’s only shared subscription marketplace, ZAP Subscribe. Given Volkswagen’s long history as an innovator within the automotive space, we felt they were a natural partner as we look to provide an affordable, flexible alternative to traditional vehicle ownership.”
The partnership taps into changing consumer buying behaviour is a rapidly developing shared mobility market. With Volkswagen and Zoomcar tapping into opportunity, will look to expand beyond the Volkswagen Polo subscription model in the future.
This post was last modified on June 26, 2019 3:52 pm