Cars in India are status symbols. The bigger car you have, the bigger your status is in India. But, with entry of hatchbacks from luxury car makers, that is soon changing. More buyers are now choosing cars like Skoda Superb, Toyota Fortuner, etc for smaller cars like Mercedes A Class, B Class or the BMW 1 Series.
It was considered as a bold move from Mercedes Benz when they first launched A Class and B Class hatchbacks in India. But their boldness has paid off well. Launched last year, A Class and B Class (petrol variant was launched in 2012 end) sales account for 20% of their overall sales till date. With their premium hatchbacks, Mercedes Benz has not only generated more sales, but they have also managed to get more first-time buyers in luxury car segment.
BMW India too has a hatchback (1 Series) on offer, and so has Volvo India (V40 Cross Country). Considering growing competition in the luxury car segment, Audi India too will offer a hatchback in the segment very soon in the form of A3. Audi India had showcased the cabriolet variant of A3 at 2014 Delhi Auto Expo, as can be seen in the image below.
Built on the Volkswagen MQB platform, Audi A3 hatchback and cabriolet for India will most likely will be offered in the same trim of engines as that of the sedan – 1.8l petrol and 2.0l diesel as seen on the A4 sedan and Q3 S respectively.
Audi A3 has been manufactured since 1996 as a hatchback. Currently in its third generation, Audi A3 hatchback and cabriolet launch in India will help Audi to maintain their lead as India’s No 1 luxury car maker. Just like A3 sedan, the hatchback and cabriolet variants are also expected to be sold as CKD from start in order to keep launch price aggressive, once they go on sale in 2015.
via Economic Times