Audi Car News

Audi at CES 2016 – Host of technologies on display

Audi e-tron quattro concept

Audi’s exhibits highlight its progress in the field of electrification, digitization and piloted driving.

Audi is showcasing a wide array of new technology concepts at the ongoing CES 2016 show at Las Vegas, Nevada. In addition to having the e-Tron Quattro concept on display in a new dark blue shade, Audi’s CES stall this year showcases a new interior concept with latest HMI concept (Human Machine Interface) involving AMOLED displays with integrated haptic feedback.

The new interior tech is claimed to change the way customers interact with the vehicles and is described as a extension of the Virtual Cockpit concept into a Virtual Dashboard. Integral part of the new concept is the latest MMI Touch Response which recognizes familiar touch gestures used in the world of consumer electronics.

Audi e-tron quattro concept

The next gen Audi interior will extend the virtual cockpit to make it a virtual dashboard with additional functionalities and screens.

The system can seamlessly integrate smartphones and smart watches and works on the up-to-date MIB2+ infotainment platform. A whole range of new online services will be incorporated into the infotainment system.

Through its e-tron Quattro Concept, Audi highlighted its Piloted Driving (autonomous driving) technology. For fully autonomous driving, the on board navigation system needs a data base which is precise to the centimetre and for this purpose, Audi AG, BMW Group and Daimler AG acquired a highly up-to-date HERE cloud database. The live HERE data would allow the self-driving vehicle to have very accurate details of the route.

More details can be found in the press release below the gallery.

Audi at CES 2016 – Photos

News Release


About the author

Nithyanandh Karuppaswamy

Winner of national level automotive quiz competitions, Nithyanandh aka Nithz jumped into the blogosphere right after gaining a degree in Mechanical Engineering. Love for automobiles and an even greater drive to share his knowledge with the automotive community, Nithz is Deputy Editor at RushLane.

Email -