Market share that Audi commands in India (34%) is highest for the company as compared to all its operations across the globe. To further their growth, the company wishes to enhance capacities and increase sales two fold by 2018. In about 3-4 months, Audi will announce new investments for India.
In 2014, Audi India sold 10,851 units, holding on to its leadership position as the largest luxury automaker for a second consecutive year. Local assembly has allowed the company to maintain car prices at competitive limits. This helped Audi India to register 9% growth in 2014, even when the industry registered 3% growth.
Audi India, which as on date has installed capacity to produce 14,000 units per annum on single shift basis, has plans to increase the capacity in the near future. Speaking to PTI, Joe King, Head, Audi India said that the company will soon announce new investments for India. The exact details on the quantum of investment will be revealed in about 3-4 months.
This new investment will not only help the company to increase capacity, but to also improve CKD operations. As of today, a massive 96% of Audi cars sold in India are CKD units, reveals ET Auto. Audi India CKD units include A3, A4, A6, Q3, Q5 and Q7. Their CBU units includes A3 Cabriolet, A8 L, S4, S6, RS5, RS7, TT, and R8 (all variants).
Audi India conservatively targets to double sales to 20,000 units by 2018. At the same time, the company won’t be surprised if this target is met much earlier.
Expanding foot print in North East India with a new dealership opened in Guwahati, Audi India wishes to cater to the growing demand for luxury cars in West Bengal, Bihar, Jharkhand, Odhisa and North East. They target sales of 2,500-3,000 units this year from the region.