In the wake of digitalisation, Audi India has announced the launch of its new ‘myAudi Connect’ App
This new app is an updated version of the existing ‘myAudi Connect’ app. Compared to the previous version, this one is claiming to be the next big step towards Audi’s digital journey here, it’s curated to reach potential buyers and Audi fans too.
Given its ordinary performance as far as sales in the previous month is concerned, the company is connecting with prospective consumers with its latest tech update. Updated myAudi Connect App comes with several additional functions. This includes exclusive offers from Audi Concierge, payment options to enable in-app merchandise purchase, a login for Audi Club India members, offers on car-life products and online help and support – all of this within a secure framework and in compliance with data protection.
App updates and enhancement
Features on the app are offered as standard for all Audi owners. Seeing recent norms of social distancing, Audi has come up with features that let one and all engage in virtual experiences, such as Augmented Reality, and request test drives, product brochures, and service cost calculators to name a few.
With focus on customer-centric features, ‘myAudi Connect’ App builds on aspects such as safety and security, driver behaviour info, Audi Concierge facility, geo-location and service bookings that were offered earlier. Through Audi Club India, the company aims to provide exclusive benefits including access to private events, a community newsfeed, video and photo gallery and an update on news modules.
The app eases out online payments to dealerships, online booking experience, and access to after-sales. The updated Audi Concierge serves as a platform for partner offers and co-branded promotions. In addition, one could also choose from various customised service orders as required.
Balbir Singh Dhillon, Head of Audi India, said, “At Audi India, we have endeavoured to make our existing suite of digital tech more user-friendly and all-encompassing in functionality. Our ‘myAudi Connect’ App first introduced in 2019 was very well received by customers and it gives me great joy to say that the latest development will help us serve our tech-savvy customer even better.”
Digitalisation at Audi India
Reiterating significance of digitalisation, Audi intends to invest heavily in this area in the future as well. Having been at the forefront of automotive technology, Audi India introduced telematics-connect not only for new cars, but also for its existing customers. In addition, it uses Augmented Reality and Virtual Reality at dealerships to give visitors an immersive experience into what the brand has to offer.
