Audi India on right track: Sells 4000 luxury cars in India this year
Audi India sales during past six months of this year has seen an increase of 43% over the first half of 2012. Sales in month of June reached 718 units, up 76% as compared to sales of only 408 units in June 2011. Major sales came from Audi Q3 which saw a record booking of 500 numbers in just 5 days making the company open bookings for a further amount of 500 units.
Audi India is confident of reaching their targets set for this year despite adverse market conditions prevalent in the country. Audi concentrates on product portfolio, new initiatives and dealer expansion while competing with other major brands in the country. The company is confident of increased sales even though the auto sector is contending with factors like higher fuel prices, increased interest rates, rupee devaluation and a general economic slowdown.
Audi is sure that sales during the year will reach such peaks as to make the year their most successful yet. The company is on track of reaching targets of 8,000 cars by end of this year while ensuring that they consolidates their position in the market with hopes of making it to No.1 spot by 2014. Audi awards during the year totaled 27 making it the most awarded luxury car manufacturer in the country.
Read the press release below for more information.
Audi India scales new heights – Half-yearly sales at 4000 with 43 percent growth.
Vehicle sales in June 2012 touch 718 cars (+76 percent)
Audi Q3 is the key sales driver in June with 500 bookings in 5 days; bookings for additional 500 cars now open
Most ‘liked’ luxury car brand in India: Over 804,000 fans on Facebook
Most awarded luxury car brand in India: 27 awards
Audi India Head Michael Perschke: “Confident of achieving targets despite adverse market conditions with new products, innovative marketing strategies and world-class after sales packages”
Mumbai: Audi, the German luxury car manufacturer, maintained its strong growth in the Indian luxury car market during the first half of the year, amassing sales of 4000 cars during January to June, 2012, marking up a 43 percent growth in comparison to the corresponding period last year, when it sold 2802 cars. Audi India is the fastest growing luxury brand in the country and the half yearly sales figure cements the fact. Audi India’s sale in June 2012 stood at an impressive 718 cars, a growth of 76 percent. (June 2011: 408 cars).
“Ours is a dynamic brand and we have set the pace for our next level of growth in India. Our product portfolio, innovative marketing initiatives and focus on dealer expansion are some of the prime drivers in this competitive scenario. With the help of our robust consumer propositions, we are also confident of further boosting our sales despite the economic challenges like high fuel prices, inflation, reduction in retail loans and rupee devaluation”, said Mr. Michael Perschke, Head, Audi India.
“2012 is emerging as the most successful year in the history of the brand, worldwide. Given our outstanding performance in the first six months of the year, we are right on track to achieve the sales target of 8000 cars by year end and consolidating our position in the market again as the fastest growing luxury brand. The launch of Audi Q3 was in line with our strategic course of product expansion in the market for sustainable and profitable growth. We achieved 500 bookings for the SUV within just 5 days of the launch, of which 200 deliveries have already been accomplished. Seeing the tremendous response to it, we have opened the next round of bookings for 500 Audi Q3s and expect the same enthusiasm from our customers”, added Mr. Perschke.
After clinching the No. 2 spot in March 2012 Audi India is now implementing it’s strategy to achieve their goal of becoming the No.1 luxury brand in India latest by 2015. Audi India has also marked another major milestone in garnering over 804,000 fans on Facebook, which makes it the second biggest online community after Audi USA. Audi India also swept the auto awards this year and became the most awarded luxury car manufacturer of the year by bagging 27 awards.
The brand with the four rings continues to be the market leader in the luxury SUV segment in India with Audi Q3, Audi Q5 and Audi Q7 and in the sports car segment with Audi R8, Audi RS5 and the new Audi TT Coupé.
Audi India plans to expand its network to 25 dealerships by the end of 2012 from its existing 19 centres. Audi recently opened new showrooms in Coimbatore, Delhi West Nagpur and its second in Madhya Pradesh in Bhopal. Last year, the luxury carmaker opened new showrooms in Delhi South, Chennai, Ludhiana, Surat and Indore. Further developments include Lucknow and Mumbai South among others.
The Audi model range in India includes the new Audi A4, Audi S4, Audi A6, Audi A7 Sportback, Audi A8L, Audi Q3, Audi Q5, Audi Q7, Audi RS5 Coupé, Audi TT, the super sports car Audi R8 and the Audi R8 Spyder available across the country: in Ahmedabad, Bengaluru, Chandigarh, Chennai, Coimbatore, Delhi South, Delhi West, Gurgaon, Hyderabad, Indore, Bhopal, Jaipur, Kochi, Kolkata, Ludhiana, Mumbai West, Nagpur, Pune and Surat.