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Bajaj Dominar 400 aims to take on segment dominated by Royal Enfield

Bajaj Dominar 400 is priced from INR 1.36 lakh, ex-showroom.

What was previewed as Pulsar CS400 concept at the 2014 Auto Expo, is launched as Bajaj Dominar 400. This new motorcycle is the most advanced, most powerful, and the fastest Bajaj till date.

Bajaj Dominar 400 is powered by a 373.27cc single cylinder engine from the KTM Duke 390. The triple spark DTSi engine is reportedly capable of 34.51 hp power and 35 Nm torque via mated to a 6 speed gearbox. The engine is tuned to deliver less power and more torque, as compared to the Duke 390.

This has been done so as to give the bike a characteristic of a cruiser, rather than that of an all-out sporty monster. If you look at the images, it is clearly visible that Bajaj has designed the bike to be best used as a long distance tourer, rather than something which is ready to attack the racing track.

Some of the highlights of Bajaj Dominar 400 include headlamp with 7 LEDs and a single halogen, LED side blinkers, LED taillights, telescopic forks in the front and mono shock rear suspension along with single front and rear disc brakes, dual channel ABS, digital instrument console, relaxed seating position, split seats, and a large fuel tank.

Bajaj Dominar 400 is priced perfectly to take on the Royal Enfield Classic 350 and Classic 500, two of their best selling motorcycles. Rajiv Bajaj aims to capture 20% market share in the segment (INR 1-2 lakh), of which RE holds 80%. Though the Dominar is not exactly a Royal Enfield rival, it is priced in such a way that it is predominantly going to entice RE buyers.

Also See – Bajaj Dominar 400 Review

With Royal Enfield registering sales of 50,000 units every month, Bajaj has aimed to register a minimum of 10,000 units of sales of Dominar 400 every month. At the launch event, Rajiv Bajaj famously mentioned, ‘Those who want to ride slow, can buy Royal Enfield. Those who want to ride fast, can buy Dominar 400.

Below are the cities in which the Dominar is on sale, along with the price tag in that city.

City Bajaj Dominar 400 Non ABS Bajaj Dominar 400 ABS
     
Ahmedabad 1.38 1.52
Bengaluru 1.37 1.51
Chennai 1.38 1.52
Coimbatore 1.38 1.52
Delhi 1.36 1.5
Faridabad 1.36 1.51
Ghaziabad 1.38 1.53
Gurgaon 1.36 1.51
Howrah 1.42 1.57
Hyderabad 1.38 1.52
Kochi 1.39 1.53
Kolkata 1.42 1.57
Kollam 1.39 1.53
Kozhikode 1.39 1.53
Lucknow 1.38 1.53
Mumbai 1.37 1.51
Noida 1.38 1.53
Perinthalmanna 1.39 1.53
Pune 1.37 1.53
Surat 1.38 1.52
Thiruvananthapuram 1.39 1.53
Thrissur 1.39 1.53

* All prices above are ex-showroom prices in INR lakh.

Below is a price list of some bikes in the segment

– Yamaha R15 Ver 2.0 = INR 1.18 lakh
– RE Classic 350 = INR 1.31 lakh
– Bajaj Pulsar RS 200 ABS = INR 1.33 lakh
– Bajaj Dominar 400 = INR 1.36 lakh
– KTM Duke 200 = INR 1.44 lakh
– Bajaj Dominar 400 ABS = INR 1.50 lakh
– RE Himalayan = INR 1.56 lakh
– Honda CBR250R = INR 1.60 lakh
– RE Classic 500 = INR 1.67 lakh
– Mahindra Mojo = INR 1.70 lakh
– Honda CBR250R ABS = 1.90 lakh
– KTM Duke 390 ABS = INR 1.96 lakh

Also See – Watch Bajaj Dominar 400 vs KTM Duke 390 – Drag Race Video

About the author

Sagar Patel

Sagar Patel

A first drive in a manual rickety old van was enough to pave the road forward for Sagar Patel. When not driving or riding, his dexterity shifts gear to voice passion through words via reviews, and news, all the while, closely monitoring updates from the auto industry.

Email - sagar@rushlane.com

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