Aiming to boost sales during the festive season, Bajaj Auto has introduced attractive discounts and other benefits for Pulsar 150 and Pulsar 220F. Customers buying these Pulsar bikes will be eligible for discount of up to Rs 6,000. They will also be getting 5 free services and 5 years free warranty, which translates into total savings worth up to Rs 7,200.
It may be recalled that Bajaj had recently increased prices of its Pulsar range. This was largely due to rising input costs, a trend that can be seen with other two-wheeler manufacturers as well.
Maximum hike in prices were announced for Pulsar 150 Classic and Pulsar 150 Neon earlier this month. These two bikes now cost Rs 4,000 more, as compared to their old price of Rs 71,200. This translates into an increase of 5.62%. Below are new prices, excluding discount offers.
Prices of Pulsar 150 single disc and Pulsar 150 twin disc were increased by Rs 998 and Rs 999, respectively. Prices have been increased from Rs 84,960 to Rs 85,958 for single disc and from Rs 88,838 to Rs 89,837 for twin disc. Pulsar 220F has become costlier by Rs 1,299, up from Rs 1,07,028 to Rs 1,08,327.
Bajaj had no issues with raising prices of Pulsar range, as these bikes have managed to beat the slowdown. In the list of top 10 bestselling motorcycles in August 2019, Pulsar is the sole exception with positive YoY growth. Pulsar has registered 0.73% YoY growth and 12.96% MoM growth in August, which is a remarkable feat. All other bestselling bikes have reported negative YoY growth in August.
This is an opportune time to buy Pulsar 150 and Pulsar 220F, as another round of price increase is certain when these bikes are upgraded to comply with BS-VI emission norms. Upgraded Pulsar 150 and 220F will become costlier by around 10-15%.
Govt of India had recently announced corporate tax cuts. Some car and bike manufacturers have decided to cut prices and pass on the benefits to customers. Bajaj has not cut prices post corporate tax cut. In an interview, Bajaj recently said that the corporate tax cut has helped the company to reduce losses which the company has incurred during the ongoing slowdown.
BS-VI Pulsar range is expected to go on sale sometime in early 2020. Upgraded Pulsar bikes will come with fuel injection system (FI). There can be some cosmetic and feature updates as well. Bajaj is also planning to launch new Pulsar bikes such as Pulsar 250, which will derive inspiration from KTM Duke 250 adventure.
