When the entire Indian two wheeler market is going gung ho about the growth prospect of scooter segment, Bajaj Auto which once thrived on scooters has been sounding skeptical of the recent change in paradigm.
However, things seem to have changed of late at Bajaj. In his recent interaction with Business-Standard, Rajiv Bajaj acknowledged that returning to scooter segment is the logical way for the company to grow but it needs to earn that right. According to him, the two wheeler maker would have earned the right to make scooters once it attains first or second position in the motorcycle market.
He also said that both motorcycle and scooter businesses are two major battles against formidable rivals and it’s wise for the company to approach them one at a time. As far as the motorcycle segment goes, Bajaj has already started its turnaround strategy which saw the relaunches of Platina and CT100 models in entry level commuter segment and introduction of new family of premium Pulsars. New product activity surrounding the popular Discover nameplate was also directed towards garnering more market share in motorcycle space.
To offer a perspective, Bajaj is currently the fourth largest motorcycle maker in the world (in terms of volume) with a claimed market share of 10%. So scooters are still sometime away.
The head honcho added that the iconic Chetak is one of the potential nameplates for the scooter. So, a scooter from Bajaj is not a question of if but when.
Via – Business-standard.com