India’s second larget two wheeler manufacturer, Bajaj Auto has announced that they will be launching a new variant of Pulsar motorcycle in India by January 2012. Bajaj Auto will also be investing Rs 500 crores in FY2013 for expansion. Their current market share stands at 27% and they plan on ending this calendar year with the same. But by January 2012, with the launch of new Pulsar motorcycle, Bajaj Auto is hoping their market share will increase to 30% by the end of this fiscal year.
Mr Rajiv Bajaj, MD, Bajaj Auto said, “Our market share is going to stay at 27 per cent for now, but as the Boxer catches on and as we introduce the new Pulsar in January, I certainly hope that we will gain market share. I hope for 30 per cent market share by the time we finish this fiscal year.”
Speaking more about the new Pulsar, Mr Bajaj added that the new Pulsar motorcycle will be using a new technology, one that has not been seen in the Indian two wheeler industry. When asked about the engine and price details, Mr Bajaj politely stated that those details will be announced in time.
About their growth in the Indian auto industry, Mr Bajaj said, “We expect to produce about 4.5 million vehicles and hope exports will surpass 1.5 million units this fiscal.” On exports, Mr Rakesh Sharma, International Business Head, Bajaj Auto said that Bajaj has already networked itself in countries like Peru, Columbia and Argentina. Their next target for export is African and Latin American countries. “Brazil is a very competitive market and we are looking at devising business model there,” Mr Sharma added.
Coming back to the new Pulsar, what do you think the new Pulsar will be like, will it be a Hero Impulse or KTM competitor or will it be on the lines of Honda CBR250R? Leave your interesting responses below.